Assistant Director of Sales-Ahmedabad

Job Description

JOB SUMMARY Under the general guidance and supervision of the General Manager and within the limits of established Corporate/Sales policies and procedures , oversees and directs all aspects of the sales operations proposes, recommends, develops and implements strategies to maximize sales revenue and ensure customer satisfaction and organizational profitability in an atmosphere of employee moraleEstablished Duties
• To abide by the Mission statement.
• To abide by the values and rules of the hotel.
• Maintains a pleasant and courteous disposition.
• Is aware of all Ecotel features and benefits.
Relationships
• Reports directly to and communicates with the General Manager / Executive Assistant Manager on all pertinent sales matters affecting guest services.
• Co-ordinates all sales /promotional activities of the hotel
• Communicates, co-ordinates and cooperates with other departments on all sales related functions Front office, Banqueting, Food and Beverage, Housekeeping and Engineering
• Coordinates closely with Front Office /Reservations to ensure full knowledge of key accounts.
• Maintains friendly, Professional relations with all departments.
• Keeps in contact with the team by regular informal meetings and an OPEN DOOR POLICY
• Builds personal relationships with peers in competing hotel, Environmental Authorities, Travel & Trade associations, Government Bodies and key local dignitaries.
• Builds professional relations with all guests
• Responsible for long term follow up on all customer complaints relating to the hotel
Established DutiesResearches recommends and proposes inputs to defines appropriate image for the organization.
• Co-ordinates with the PR Agency to ensure effective implementation of public Relations plans based on Ecotel Guidelines.
• Sources, coordinates and efficiently executes promotional activities.
• Recommends and proposes appropriate media support to maintain organizational image.
• Develop and maintain an effective Direct Mail System.
• Maintain on line update directory, facilities information, competition information and MIS.
• Researches, develops appropriate product positioning to ensure changing market trends are accounted for.
• Defines and develops the market and product to meet anticipated customer expectations and organizational business forecast.
• Prepares appropriate forecasting tools and strategies to visualize market scenario and develops long range plans.
• Researches, recommends and proposes strategy for brand loyalty.
• Defines and develops the markets and Sales and Marketing plan mix to ensure customer satisfaction and maximize revenue.
• Coordinates the preparations of the Annual Marketing plan mix to ensure customer satisfaction and maximizes revenue.
• Ensures the Ecotel Action Plan is incorporated in the Marketing Plan.
• Develops, implements and monitors the Sales & Marketing Plan for rooms and F&B.
• Proposes, recommends room pricing strategy to ensure maximum revenue.
• Develops a comprehensive market-mix guideline and ensure maximum revenue.
• Analyze trends and data to develop selling strategies to cope with changing needs.
• Maintains professional, close contact with customers, guests and competition to earn goodwill and incorporate recommended changes in services and amenities.
• Responsible for followup on all customer complaints.
• Develops with the advertising agency the hotels advertising support needs based on Ecotel guidelines.
• Ensures targets sales /revenue achievement by constantly monitoring and updating key performance indicators
• Responsible for preparation and timely circulation of Quarterly Review of Marketing plan.
• Ensures targets sales /revenue achievement by constantly monitoring and updating key performance indicators.
• Responsible for preparation and timely circulation of Quarterly Review of Marketing plan.
• Ensures Sales Training is carried out on a regular basis.
• Uses the Performance Appraisal system to review the performance of the sales personnel and determines their development needs.
• Decides on hiring, promotion, disciplinary action , performance related salary increments for sales personnel as per organizational policy.
• Organizes attends and ensures cross- training in all Guest Service Areas.
• Is updated with the latest marketing trends.

Keyskills :
sales administrationpost-sales supportsales coordinationsales management