Digital Marketer

Job Description

Digital Marketer (DoubleClick & AdWords)Role description (KRA):- Be responsible for all performance driven marketing engagements with objective- Manage, review, and perform daily account responsibilities associated with DoubleClick (DBM, DCM, DS), Google AdWords & Facebook Ads - display/search/ carousel campaigns- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics- Run acquisition and remarketing campaigns on DoubleClick (Search Ads 360, Display & Video 360), AdWords (Google Ads) & Facebook Ads with the ad budget allocated- Utilize Google Analytics audience/ Facebook custom audience in remarketing campaigns- Execute recommended best practices for keyword opportunities, campaign structuring, targeting, app campaigns, display network and other paid marketing facets- Provide support for creative copy and graphical ad templates- Knowhow to run dynamic campaigns using product feed - RLSA/ DDRM/ DRM / DPA/ DSA- Keep pace with clients competitors keywords and marketing performanceRole Mission (Main outcome expected from you at this role)- To reduce Cost per Lead/ Cost Per Conversions- Increase ROI/ ROAS of Campaigns- Increase number of Leads or TransactionsRole Outcome (KPI) (What will show that you have achieved great lengths at your role- Success in Campaign Objectives agreed with Internal/Client- Successful pitches with sales team to bag client projects as a technical expert in DoubleClick (DCM, DBM, DS), AdWords, Facebook Ads, Digital Marketing in general- Increase in client and Tatvics revenue and conversions- Successful upsell to clients in terms of budget, analysis, channels and marketing strategies- Number of proposals and performance reports sent out to client in lieu of projects- Be the Brand ambassador of Tatvic to existing and potential clients, while attending seminars, professional meets and in front of any other third partyHow you- d fit (competencies)Technicality competent for this role - Double click certified (DCM, DBM, DS)- Google analytics- Facebook ads, Instagram Ads, Twitter Ads, Linked in Ads and other advertising platforms- Data/Analytical Skills- Presentation skillsBehaviour Skills competent for this role:- Accountability- Cultural Awareness- Planning & Organizing- Teamwork- Commitment to LearningEducation & Relevant Qualification: Relevant degree in B.E/B.Tech/MSc IT/MCA/MBA or relevant field builds our knowledge bank overallAbout Us:We are Tatvic and what we do is we assist trending multinationals to keep on their trending trends! If it made sense to you, you are great at analytics & deciphering and you are a super fit.As a part of our brilliant team, all you need to do is be & give your best every single day; keep us and yourself challenged and in the journey grow with us.What we offer (Read Perks)- Participative, transparent & vibrant culture- Flat Hierarchy- Flexible Timings- Platform to utilize your potential to the fullest- No allotted cabins at Tatvic, all cabins are open for booking for conference & meetings- We constantly seek help in form of your feedback & suggestions, to help us keep our learning curve high- We follow a bi-yearly performance review mechanism- Healthy Snacks on the house- Comfort is of paramour importance to us hence we do not follow a dress code, wear what is comfortable.- We love to appreciate good work, so there is RNR galore at Tatvic; Spa- s, vouchers, trips & more- Open forums, team activities, team lunches/dinners- Table Tennis, Carom, Uno, Pictionary, Taboo & more anytime of the day- Meditation & Yoga sessions (we are genuinely interested in your well being)- Our TASA (Tatvic Association of Super Activities) Club helps you keep your creative juices flowing- Theres a thought through regular training session at Tatvic on weekends to enhance your technical knowledge and behavioral skills- to enrich your being- Awareness & experience sharing sessions are invited to speak with us- Team Greens & Greys discussion every quarter (Best practices and learning)- Medical Insurance for you, your spouse and children- Accidental Insurance for you- Your ideas are always welcome at Tatvic,

Keyskills :
analyticsgoogle analyticsmedical insurancefitadssocial mediaclubdbmgoogle adwordsperformance reviewprofessional liabilitydigital marketingdrmresearchdcmtable tennisbidsyogastrategy