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| Job Location | Ahmedabad |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Management Consulting / Strategy |
| Functional Area | Marketing / Communication |
| EmploymentType | Full-time |
Senior Brand Manager FMCG (7-10 yrs)- Youll generate clear category objectives & drive all aspects of brand development. You will also be regarded as the product & brand champion in the development of the category brands, range, innovation & formats and will optimise the profitability of the category across all channels.- Brand Equity owner. Ensure all initiatives across markets (including NPDs) are strictly in line with the defined brand equity pyramid. - Media Strategy - Lead brief to annual strategy finalization process by collaborating with media COE and media agency teams- Develop, implement and review brand 5 P initiatives through close collaboration with trade marketing team. Drive annual calendars on planogram, visibility, consumer offers, listing and activation. - Lead business analysis including market share analysis, brand health analysis, competitor 5P analysis, media & communication analysis and In-store visits. - MBA with relevant 5+ years experience - Experience in FMCG, Pharmaceutical industries preferred- A commercially aware Marketer- Demonstrated capability to build strong brand equities by leading key brand levers,
Keyskills :
marketingadvertisingbrand managementmarket researchsalesmarket share analysisbrand equitymarket sharemedia strategytrade marketingbusiness analysiscoebrandagencyoffersbusinessstrategy