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BMCA_Supervising Associate _ Marketing Analytics

3.00 to 5.00 Years   Bangalore   18 Jan, 2021
Ernst & Young
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaStatistics / Analytics
EmploymentTypeFull-time

Job Description

  • The responsibility of the BMC Senior Analyst is to support the development and implementation of an effective measurement strategy across BMC under leadership of the Analytics Leader and Analytics Product Owner. Using a strong data and analytics background combined with an excellent understanding of marketing technologies, the BMC Senior Analyst translates business requirements into prioritized functional requirements for the Analytics backlog. This includes:
  • Confirming KPIs and metrics that report strategy performance and support business objectives
  • Tracking BMC team s performance against the defined KPIs and measurement framework to elevate areas that require attention
  • Performing multiple forms of advanced analyses, text analytics, parametric and non-parametric statistical models and techniques.
Data Management
  • Demonstrate knowledge of data structures, data systems/tools and related software and data management policies and practices
  • Utilize analytics tools such as Tableau, Python, R and Power BI to deliver data visualizations, dashboards and reporting frameworks that support measurement and analysis.
Data Mining
  • Build-out out audience segments using business rules or statistical modelling (forecasting optimization, text analytics, machine learning, parametric and non-parametric statistical models and techniques)
  • Report on customer journey based on behaviour and customer trends by managing, segmenting and mining data
Marketing analytics
  • Analyse the effectiveness of externally and internally facing marketing channels including web, email, advertising, events, PR, social and video
  • Use behavioural web analytics data to deliver insights, identify gaps in tracking, and make recommendations for optimizations
Project management
  • Synthesize and analyse data coherently and provide insights and actionable recommendations
  • Create and conduct training to further embed analytics into the BMC function
  • Use and safeguard Agile methodologies delivery framework
,

Keyskills :
power biweb analyticsbusiness rulestext analyticsdata managementdata structuresmachine learningagile methodologiesstatistical modeling

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