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Brand marketing manager

3.00 to 8.00 Years   Bangalore   06 Dec, 2021
Cashfree
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

What you ll do

  • Bring the Cashfree brand to life stay on top of all product and non-product communications and develop winning campaigns to communicate the same.
  • Build community - identify the different audience groups such as developers, C level executives, industry verticals, and grow brand awareness among the communities by developing campaigns across earned, owned, and paid channels.
  • Be ready to drive the campaigns, end to end, this would involve research, briefs, conceptualizing, creative development, media plans, and measurement.
  • Collaborate with vendors including and not limited to video and design agencies, media agencies, etc to roll out the campaigns.
  • Familiarity in object-oriented programming and functional programming
  • Collaborate with various teams including Marketing, Product, HR, Business, Growth, and Media.
  • Measure brand awareness and perception. You ll help us collect and act on data and feedback to evaluate brand work and inform on upcoming initiatives.
What you ll Need
  • Passion for Products. You love understanding technology, and the story behind every launch or feature update, why we built it, how would it change the user s life, and more. Cashfree is all about innovation and reliability.
  • Be curious in all micro and macro developments and be able to identify branding opportunities in the same.
  • Experienced in managing integrated, cross-functional, complex brand marketing campaigns from scratch.
  • A desire to try out new things. Be someone who can put traditional and non-traditional marketing strategies and tactics at play and have the itch to reinvent the playbook, if that s what it takes.
  • Excellent written and verbal communication skills. You know the power of microscopy and can draft your messaging according to the platform you want to use.
  • Be someone with a bias to action and a creative mind.
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Keyskills :
marketingadvertisingbrand managementdigital marketingbrandingobject oriented programmingsocial mediamedia agenciesbrand marketingbrand awarenessmarketing campaignsverbal communicationproject administrationfunctional programminghr management

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