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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Advertising / MR / PR / Events |
| Functional Area | Statistics / Analytics |
| EmploymentType | Full-time |
Business and Data Analyst - Alphonso We are looking for a Business and Data Analyst to help manage marketing campaigns for a growing portfolio of customers. As a member of the advertisement products and operations team you will have a huge impact on our business and the success of our customers. You will be one of the early members of the team and will help shape the growth of this team.You should have interest in solving business challenges using data, gathering requirements, analyzing use cases and working towards efficient solutions.Responsibilities:Launch new and manage ongoing campaigns across our customers Work with our account managers to understand customers campaign goals (e.g. performance, budget, etc.) Analyze performance metrics (CTR, Completion Rates, Spend) across campaigns and takeaction to improve the results and achieve our customers goals Work closely with the engineering team to understand the underlying drivers of positive andnegative performance across our customers Develop and run data experiments and interpret the results Implement the insights gained from your experiments across customers Proactively communicate the key insights from the performance of active campaigns to therelevant internal teams: account management, product, and engineering Communicate your ideas for improvement for our internal tool set to the product team Requirements:Strong analytical background and critical thinking Strong organizational skills and attention to detail Ability to thrive in a fast- paced, high- volume, and deadline- driven environment Engineering and Technical degree preferred. Ad operations related experience is preferred but not necessary Familiarity with the digital advertising ecosystem is helpful, but not required Experience with a scripting programming language and SQL is helpful, but not required,
Keyskills :
sqlreportingmarketing campaignscritical thinkingmicrosoft exceldata analysiscustomer relations