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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Advertising / MR / PR / Events |
Functional Area | Sales / BD |
EmploymentType | Full-time |
Conversion rate optimization is the art of increasing the conversion ratio in each stage of the marketing funnel. The CRO expert can be just another person in the digital marketing team but he/ she will work with various people. For example, a CRO expert can help the inbound marketing manager in creating landing pages that convert well.A CRO Expert uses various tools to achieve higher conversions. Heat map tools such as CrazyEgg.com give insights on how people interact with landing pages. Optimizely.com helps split test various elements on the web pages to find out which colors and text give better conversions.Increasing conversion rate is important at each stage of the funnel. The ad copy or the site title should attract more clicks, the visitors should convert into leads, and the leads should convert into paying customers.,
Keyskills :
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