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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | BPO / Call Center |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Job DetailsJob Title: Digital Marketing ManagerLocation: BangaloreProcess: Invensis LearningEducation: Any Graduate Any SpecializationExperience: 6- 8 YearsSalary: As per industry standardsJob Requirements:Minimum of 6- 8 years of experience in developing, implementing, and executing strategic marketing plans for an entire organization. BS/ MS degree in marketing or a related fieldDemonstrable experience in marketing together with potential and attitude required to learnProven experience in identifying target audiences and creatively devising and leading cross channel marketing campaigns that engage, educate and motivate customersSolid knowledge of website analytics tools (e. g. , Google Analytics, NetInsight, Omniture, WebTrends)Experience in setting up and optimizing Google Adwords campaignsDeep knowledge and experience in email marketing and email campaign managementShould be comfortable working with numbers, making sense of metrics, and processing figures with spreadsheetsGood taste, a sense of aesthetics and a love for great copyUp- to- date with the latest trends and best practices in online marketing and measurementPlan and execute all digital marketing, including SEO/ SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end- to- end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate,
Keyskills :
seodigital marketinggoogle analyticsmarketingadvertisingcross channel marketingsocial medialanding pagesemail campaignemail marketingonline marketingchannel marketinganalytical abilitygoogle adw