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Google Campaign Manager

2.00 to 7.00 Years   Bangalore, Chennai, Hyderabad, Kolkata   11 Jan, 2022
Job LocationBangalore, Chennai, Hyderabad, Kolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaOperations Management / Process Analysis

Job Description

What job we expect you to do:- Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.- Manage end-to-end Campaign performance tracking, including the planning, coordination with the Ad-operations team.- Report back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities.What skills we expect you to bring:- Good working knowledge of the Google campaign manager and Google Ad-Manager settings and administration, including native integrations with other Google products such as Big Query.- Understanding of how to configure Campaigns and Creatives in Google campaign manager.- Experience in implementing floodlight tags using the Google Tag manager to capture the impressions and clicks of ads.- Understanding of campaign attribution models and experience in setting them up on Campaign manager.What expertise will bring added advantage - Deep domain expertise, understanding of current & future trends and best practices in digital marketing analyticsWhat Tools and Technologies we expect you to know - Google Campaign manager- Google Ad Manager- Google Big Query and Data Studio- Google Analytics/Google tag manager- Visualization tools such as Tableau, Power BI, Einstein Analytics,

Keyskills :
marketingadvertisingcampaign managementcustomer relationssalesgoogle tag managerpower bifuture trendsconversion rategoogle productsdigital marketingdigital analyticstagsnativetableaucontext

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