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Head - Marketing - FMCG

8.00 to 10.00 Years   Bangalore   21 Mar, 2023
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Geographical ScopeIndia and other South Asian countries-Bangladesh, Nepal, Bhutan, Sri Lanka and MaldivesJob Purpose :The Marketing Head will be responsible for development and execution of the marketing strategies for Vision Care business, to support the business segments aggressive and transformative growth phase.Main Accountabilities :- Develop and execute the marketing strategy for India working in close collaboration with the global brand and marketing team- Lead an India based marketing team working across digital marketing, trade marketing, product management and brand management.- Product Strategy: Continue to strengthen the product portfolio through the right pricing strategy and introduction of new, innovative products with the right GTM strategy.- Increase brand/category awareness: Introduce the right metrics/framework for measurement and drive the business segments ambition to significantly improve the brand and product awareness.- Trade Marketing: Create impactful brand visibility, messaging and design impactful customer engagement programs- Digital: Build a strong brand presence and drive better customer and consumer engagements. Enable customers to build a stronger omnichannel presence.- Design and Execute multi channel, high ROI Marketing campaigns aimed at increased awareness and lead generation for the customers.Dimensions :Reports to: Commercial HeadDirect Reportees: Team of 6This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
vision carelead generationtrade marketingpricing strategydigital marketing

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