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Key Accounts Manager

4.00 to 9.00 Years   Bangalore, Mumbai City, Delhi   06 Jan, 2022
Job LocationBangalore, Mumbai City, Delhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Roles and ResponsibilitiesResponsibilities:

  • Align company s priorities and growth objectives to develop Joint Business plans with Key accounts and conduct periodic business reviews to monitor and review performance against these plans.
  • Support Modern Trade Head to conduct and conclude timely annual trade terms negotiation with Key accounts in accordance with overall trade spend guidelines.
  • Work with Category Trade Marketing team to develop and execute promotion calendar in line with trade calendar for Key Accounts. Effectively develop specific key thematic / tactical promotions with trade marketing and execute via Modern Trade Channel sales teams. Conduct ROI evaluation of trade spends done, periodically with trade marketing for his Key accounts.
  • Identify Channel development; Category growth opportunities jointly with Category Trade Marketing-MT and develop plans to tap these for our categories. Effectively implement Category management projects in key strategic accounts.
  • Achieve significantly superior visibility of our products in the MT through effective merchandising and Planogram alignment with Accounts.
  • Review periodically accounts profitability and feedback the same so as to align plans to improve the same
  • Support MT Head to execute appropriate Top to Top meetings with key accounts
  • Effectively execute and implement plans frozen with National Key Accounts for his geography area through his Frontline sales team. Meet S&D targets in Modern Trade.
  • Track new product launch progress and report to TMM/Marketing with qualitative observations.
  • Track & report activities of competition in MT. Develop strong market intelligence and monitor competitor activities in the channel and proactively provide feedback to Trade Marketing.
Desired Candidate ProfileRequired Skills / Experience / Competencies:
  • Premier B School MBA with 4-5 years of experience with FMCG Sales.
  • Person should be judicious mix of both interpersonal and business skills.
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Keyskills :
salesmarketingbusiness developmentaccountscustomer relationsnew product launchmodern tradekey accountschannel salesproduct launchtrade marketingcategory managementchannel developmentmarket intelligencehisroifrozenreviewsbusinessstrategy

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