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Manager - Product Marketing - Healthcare/SaaS

5.00 to 8.00 Years   Bangalore   20 Mar, 2023
ARA Resources Pvt Ltd
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    The Company is scouting for a passionate, creative and resourceful Product Marketing Manager. This candidate is an articulate storyteller who understands customers, builds value proposition and differentiates our solutions. Through a combination of marketing aptitude and product knowledge, the Product Marketer drives profitable growth for the business. Key Responsibilities: - Understands buyer personas and their journey, segments the market and priorities targets with a good product-need fit.- Develops a deep understanding of the solutions to build and execute its Go To Market (GTM) strategy and commercial activation plan.- Understands competitors, funnels competitive insights into solution roadmaps and identifies areas of differentiation .- Working with SMEs and Product Managers, builds the core messaging and positioning for solutions by converting technical features into simple, customer-specific outcomes- Independently creates compelling content (presentations, brochures, fact sheets, case studies, videos, web pages, blogs, PR) that differentiate the solutions- Enables the commercial team through trainings on the right use of the assets, ensuring the brand is represented consistently and cohesively- Establishes thought leadership in the solution category by working with industry forums and driving the industry councils agenda and publishing white papers- Crafts and orchestrates digital and offline campaigns and events that drive demand, aligned with the buyer journey process- Launches new solutions and ensures standardization in messaging for existing solutions- Partners with Creative Services and / or Creative Agency to translate content into inspiring creatives, while complying to brand guidelines- Works with the Head of Marketing as voice of the business and its priorities, while collaborating closely with the Business Unit Head to bring a marketing perspective to the business. Skills Required: - Great marketing aptitude and a thirst to learn about new solutions- Curiosity to ask the right questions in a language SMEs, Product and Sales Managers understand- Good market research and inferencing skills- Terrific content writing skills that illustrate solution value simplistically- Strategic thinking, coupled with strong execution skills and a roll-up-your-sleeves, get-it-done attitude- Spirit of partnership and high EQ to manage multiple senior stakeholders from an individual contributor, leadership by influence position Qualifications & Experience: - 5-8 years of Product Marketing experience- MBA preferred, technology and life sciences industry knowledge helpful,

Keyskills :
content writingmarket researchcreative agencyproduct marketing

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