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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Manufacturing |
Functional Area | Sales / BDStatistics / Analytics |
EmploymentType | Full-time |
Caterpillar Inc. is more than big, heavy equipment and much more than yellow iron. Our products have evolved from simple mechanical workhorses to sophisticated, electronically controlled work-site solutions. This transformation along with our smart factories and our integrated dealer network has wealth of data ready to be harvested to open new markets, fine tune our processes or deliver differentiated customer solutions. Analytics Professionals are the data driven, business professionals providing solutions to all areas across the Caterpillar enterprise.Marketing & Branding Analytics uses quantitative methods such as business simulations, data mining, and advanced statistical techniques to solve marketing challenges for internal and external Caterpillar customers. The Marketing & Branding Analytics Tech Specialist serves as a consultant and company expert in advanced analytics, contributing his or her expertise to teams tasked with solving complex marketing and brand challenges, assisting in the mentoring of data scientists in the team, and initiating and completing multiple (2-3) independent marketing-related analytic projects. This individual is recognized as one of the best in the company and recognized externally in the industry for his or her marketing & brand analytics expertise. The principal responsibility of a Marketing & Branding Analytics Tech Specialist is to use his or her highly advanced analytic abilities, marketing & industry knowledge, and external reputation to solve problems for a Caterpillar Business Unit or Service Organization when a team of analysts is either not needed or not available.At this level, individuals demonstrate creativity, foresight and mature analytic and business judgment as they anticipate and solve unprecedented problems, determine program objectives and requirements, organize programs and projects, and arrive at practical solutions for diverse internal customers. Because the individual will be solely responsible for the timely delivery of actionable analysis to a customer, he or she must demonstrate exceptional initiative, judgment, planning and organization, and a knack for innovation. The individual will also serve as a consultant to other analytic teams or to other Caterpillar Business Units or Service Organizations, and will assist in the mentoring of other marketing research or data analysts, he or she should also possess effective interpersonal, teamwork, and people development skills.Job Duties/ Responsibilities may include, but are not limited to:
Keyskills :
powerbi datamining dealernetwork businessunits problemsolving heavyequipment managementskills leadershipskills researchprojects projectmanagement marketingresearch advancedanalytics randingidentitymarketing