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Marketing Data Analyst

3.00 to 6.00 Years   Bangalore, Chennai, Hyderabad, Kolkata, Mumbai City   10 Nov, 2021
Job LocationBangalore, Chennai, Hyderabad, Kolkata, Mumbai City
EducationNot Mentioned
SalaryRs 7 - 12 Lakh/Yr
IndustryIT - Software
Functional AreaApplication Programming / Maintenance
EmploymentTypeFull-time

Job Description

Responsibilities:Provides actionable overall market and customer insights to address key strategic questions.Provides actionable overall market and customer insights to address key strategic questions.Be responsible for building the PM teams analytical skills and tackle many of the most challenging data analysis questions.Use data and analytics to routinely answer questions on user behavior and the results of product tests.Routinely monitor product, financial, and user metrics for trends, changes, and unexpected behavior; work with the PM team to evaluate which metrics should be monitored.Create reports to reflect various changes in business metrics e.g., traffic, sign-ups, upgrades, retention/churn, feature usage, email CTRs, etc., and present them to various members of the company as needed.Translate metrics, investigations, and findings into likely business outcomes.Independently design an accurate and consistent framework for answering analytics questions.Proactively identify ways to improve day-to-day responsibilities, such as implementing report automation, researching the use of better analytics tools, etc.Skills Required: -Bachelors and/ or Masters in Math, Statistics, Engineering, or related quantitative fields is preferred.3+ years experience in marketing or related fieldPosses search engines, web analytics, and business research tools acumenWorking knowledge with CRM programsExcellent SQL skills and programming skills with one or more of these languages R, Python, are a must.Extensive experience querying large, complex data sets & proven ability to derive and present insights from multiple imperfects, varied, and inconsistent data sources using a scientific approach.Experience with descriptive statistics and A/B testing approachesStrong in analyzing the Data and creating dashboards.Expertise in creating spreadsheets of your findings and the presentation skills to share them in a coherent format with all stakeholders i.e., engineering, product, and company leadership teams.Positive and team-oriented can-do attitudeStatistical modeling (regression analysis, ANOVA, etc.) a plus.1. Marketing 2. Data Analytics 3. SQL, 4. R OR Python OR SAS

Keyskills :
pythonweb analyticsdata analyticssassqlcrm

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