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| Job Location | Bangalore, Gurugram |
| Education | Not Mentioned |
| Salary | Rs 22 - 34 Lakh/Yr |
| Industry | Retail |
| Functional Area | Internet Marketing |
| EmploymentType | Full-time |
Key Responsibilities:- Responsible for setting the overall organization-wide Performance Marketing and AcquisitionStrategy, including planning, budgeting, reporting and execution across google and facebook- Create and implement a digital marketing strategy to drive awareness, traffic, conversions andrevenue- Own & deliver on user growth target. Scale acquisition of high LTV users across app & web whilemaintaining efficiency on CACs and CPTs.- Set up attribution models, multi-channel tracking and quality. Develop robust performance reportingframework, analytics, and ROI tracking for our mobile app and digital channels to continuallyoptimize and improve our marketing investments.- Drive marketing effectiveness through continuous communication testing (A/B), innovation usingdifferent platforms and new products/formats, active co-creation and planningDesired Profile:
Keyskills :
roimobilemarketinggoogle analyticsdigital marketing experiencemarketing strategymarketing effectivenessdigital marketingperformance reportingadvertisingcacsbrand managementverbal communicationbusiness developmentltvsetdigital channelstest