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| Job Location | Bangalore, Chennai, Noida, Hyderabad |
| Education | Not Mentioned |
| Salary | Rs 7 - 10 Lakh/Yr |
| Industry | Internet / E-Commerce |
| Functional Area | Internet Marketing |
| EmploymentType | Full-time |
Dear Candidate,Greetings of the day!We are Hiring forPPC ManagerWe are looking for experienced candidates with proven excellence in handling Pay-Per-Click (PPC) campaigns and monitor paid search budgets. An ideal candidate would be one with at least 2 years of managerial experience in handling PPC campaigns on brands for marketplaces like Amazon and Flipkart.The role of the candidate will be to develop and supervise PPC campaigns of marketplaces or brands and make the campaigns successful by ensuring greater conversions.The person hired for this role will be responsible for:Launch and optimize various PPC campaigns Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Oversee accounts on search platforms (such as Google AdWords, Bing) Participate in forming effective paid search strategies Keyword research Be involved in keyword selection and audience targeting Competitor research & targeting Monitor budget and adjust bids to gain better ROI Campaign Optimisation and Bidding Strategy Daily Search term report analysis Maintaining Negative targeting Keywords Hourly Order report to determine strategic bidding Maintaining an ACOS% of less than 15% depending on the individual campaign goal Ensuring Page 1 visibility for most important keywords. This includes Sponsored Brands, Sponsored Products, Sponsored Display ads Weekly reports around ACOS, Impressions, and Revenue Track KPIs to assess performance and pinpoint issues Produce reports for management on campaign impact Create commercial models and share with management for new campaigns and projects Find ways to reduce risk of click fraud Keep abreast of PPC and Search Engine Marketing (SEM) trends Adhering to the TAT SLA for every campaign1. Proven experience as a PPC Manager or Digital Marketing Specialist2. Experience in data analysis and reporting3. Knowledge of SEO and digital marketing concepts4. Familiarity with multiple platforms (such as AdWords, Facebook, Bing) is preferred5. Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)6. Understanding of HTML and XML is a plus7. Proficient in MS Office (Word, Excel, PPT)8. Excellent communication skills (written and oral)9. Analytical thinking with strong math skills10. Quick thinking ability11. Ability to work independently Graduates (minimum) BSc/BA in Marketing, Digital Media or a related field would be preferred AdWords certification is a plusRegards,HR Team
Keyskills :
seoxmlcampaign managementhtmldigital marketingppcsemsearch engine marketing