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Product Marketing Specialist

2.00 to 7.00 Years   Bangalore   06 Dec, 2021
Cashfree
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

What you ll do

  • Develop a deep understanding of Cashfree products, target audience, our competitive landscape, and become the go-to expert for your product area to help define the product positioning and execute marketing campaigns that drive awareness and adoption on an ongoing basis.
  • Work with the Product teams to roll out campaigns for new feature releases and own communication of all feature updates and other user-facing communication.
  • Enable our user-facing teams i.e Growth (Inbound and Outbound) and Customer Success team operating across India by generating helpful content such as user training material, customer success case studies, pitch decks, depository of FAQs, etc.
  • Own product-related user-facing communication across all touchpoints including website, emailers, social media, listing platforms, paid ads, etc.
  • Collaborate with the Digital Marketing Team to roll out ad campaigns with effective copy for better conversion.
  • Collaborate with the Media and Communications team to share product-related insights and come up with ideas that can translate into media stories.
What You Will Need :
  • 2+ years of relevant work experience
  • At least 2 years of product marketing or go-to-market; experience working in technology, infrastructure, or platform companies is preferred
  • Experience working on product marketing strategizing and executing launches in B2B marketing and working closely with sales teams is preferred
,

Keyskills :
salesmarketingadvertisingfeaturesresearchsocial mediacase studiesb2b marketinguser trainingtarget audiencedigital marketingproduct marketingtraining materialproduct engineeringproduct positioningmarketing campaignscompetitive landscapepro

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