Regional Content Marketing Manager- MEA

Job Description

About MoEngageMoEngage is a young, fast-paced workplace that fosters a culture of innovation, ownership, freedom, and fun while building tech products of the future. Our teams are comprised of self-driven, passionate, smart individuals from top-tier institutes who are young achievers.Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyses billions of data points generated by customers and their devices, to predict customer behaviour and build marketing campaigns that proactively engage users.In just seven years since inception, MoEngage is working with leading brands across e-commerce, entertainment, travel, publishing and banking domains among others. With a global presence spanning 35 countries, MoEngage has offices in San Francisco,Singapore,Vietnam, Berlin, Jakarta, and Bengaluru.We have been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.Our inclusion on this list highlights our ability to lead during a crisis and is a huge testimony to the people-driven culture we have.Can you thrive and excel in a fast-paced ecosystem where innovation, speed and user centric product thinking are the norms Do you enjoy discovering opportunities others do not even know exist and are geared to champion them Are you driven by ownership and a chance to make an impact If so, this opportunity may be for you!What can you expect from us

• You ll be part of a brilliant, passionate marketing team that s working on building a strong brand while contributing to business outcomes
• Work in a dynamic environment that constantly motivates you to think out-of-the-box and push your limits
• Learn new skills, sharpen your management skills, first-hand, and on the go
• Data-driven approach right from the content we produce, to the campaigns we execute
• We offer exceptional work-life balance along with a terrific leave policy
• We provide a flexible working schedule with WFH options
• We have accessible employee development programs
• A safe space for all LGBTQ+ folks with a focus on the mental well-being of employees

What we expect from you

• Understand our target audience in India in an extremely detailed manner. Their pain points, their use cases, the way they prefer to evaluate and buy software, their likes, interests, and preferences. Write compelling content based on this understanding.
• Work cross-functionally with teams and key stakeholders to understand our customer s pain points and generate content ideas and create detailed outlines.
• Produce compelling India-first content, sales tools to engage, and nurture prospects across the funnel.
• Support the regional initiatives including events, ABM, PR, and the #GROWTH community.
• Rapidly experiment with different content formats, messaging, and themes to optimize for the highest results.
• Repurpose long-form content to smaller bite-sized content pieces consumable for the region and across a host of digital channels.

• Execute initiatives while ensuring all content is on-brand, and consistent in style, quality, and tone.
• Create, repurpose or curate content optimized for search and user experience across all channels viz. written and video content among others.

• Create educational content based on market data and insights.

Skills that make you the right fit

• Demonstrated knowledge of marketing principles and the sales funnel/process.
• Extremely curious, analytical, and is able to pay attention to detail
• Adept at developing in-depth, well-researched content that compels the reader to take action.
• Understanding of brand, logo, and regulatory compliance, and the ability to liaise with agencies, vendors, and creative/design professionals.
• Adept at developing long and short-form content that appeals to customers and prospects
• Understanding brand and regulatory compliance
• Ability to liaise with agencies, vendors, and creative/design professionals
• Good planning, interpersonal, negotiation, and communication (verbal and written) skills
• Ability to multi-task with multiple deadlines and/or milestone requirements
• Strong attention to detail, commitment to quality, viz. proofreading, editing, and consistency
• Willingness to embrace change and adapt to new strategies on the fly
• Continually pick up new skills and technology to enhance workflow
• Energetic and able to work in a highly dynamic environment

Brownie Points

• Bachelors degree in English, Journalism, Marketing, or related fields
• 5-7 years of experience in content marketing, preferably for a B2B SaaS enterprise
• Previous experience writing content for Indian audience is a plus

About the teamThe content marketing team at MoEngage is focused on delivering critical content that educates, enables, and guides our audience towards better customer engagement. The content we develop helps MoEngage to emerge as a strong brand and a global leader. We do this through content that is insightful and actionable and helps product owners, marketers, and senior executives in consumer brands to sharpen their strategies and delight their end-users.Here are some recent projects we ve been working on:

• Customer Engagement Benchmarks 2021, Southeast Asia
• Product-led Growth Strategies for Consumer Brands
• State of Mobile Finance in 2021

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Keyskills :
brand managementmarketingmobile platformsbig databusiness developmentadvertisingsalestarget audienceuser experienceuse casesprivate cloudcloud computingmarket data