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Senior Manager - Marketing - Retail/Mall

8.00 to 10.00 Years   Bangalore   27 Jan, 2023
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Sr. Manager Marketing - Retail/MallLocation: BangaloreExperience: 8+ yrs in Retail or Mall MarketingSalary: upto 14 LPAThis position exists to strategize, execute and control marketing activities at the center. It is the responsibility of this position to develop and maintain relationships with developers and agencies. By enhancing the customers experience and creating buzz in the market he/she will ensure the centres performance in terms of mall consumption and footfalls.KEY RESULT AREAS/ KEY DELIVERABLES1. Events and activation2. Branding and communication3. PR activities4. Retailers interaction (PD)5. Budgeting and strategy6. Social media/ Digital marketingKEY ACCOUNTABILITIES/ KEY RESPONSIBILITIES1. Events and activation- Prepare quarterly/half yearly/ annual marketing calendar based on region- Conceptualize and execute the plan- Increase in footfall and revenue in the entertainment section through corporate tie-ups- Overall responsible for driving corporate sales, bulk bookings of entertainment category at the center2. Branding and communication- Internal Communication - interaction with retailers via newsletter and employee mailers- External Communication - newspaper campaigns, radio campaigns, outdoor campaign and BTL activation3. PR activities- Create PR strategy to achieve stated objective- Manage PR agencies- Develop relationship between media and the mall- Coordinate media meetings- Draft press releases for the company4. Retailers interaction- Partnering with retailers during events and activation at the mall to increase trading density and sales at the mall5. Budgeting and strategy- Ensure adherence to annual marketing budget6. Social media/ Digital marketing- Identify and brief the agencies for required application- Increase interaction on the digital space including Facebook marketing- Promotion of events via digital channelPOSITION REQUIREMENTSLevel of Education : MBA in MarketingExperience: 8 to 10 years of experience.COMPETENCIES:Functional:- MS Office- Good writing skills- Understanding of designing process- Strong media relations- Understanding of retail operationsBehavioral:- Creative outlook- Good communication skills- Good coordination skills- Good negotiation skills,

Keyskills :
financesalesltdmisaccountancypress releasescorporate salesinternal communicationproject administrationbtlradioretailwritingtradingcontroldensitystrategy

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