Senior Marketing Strategist

8.00 to 12.00 Years Bangalore, Kolkata 06 Jan, 2022

Job Location	Bangalore, Kolkata
Education	Not Mentioned
Salary	Not Disclosed
Industry	IT - Software
Functional Area	Sales / BD
EmploymentType	Full-time

Job Description

We are looking for a Senior Marketing Strategist to lead our inbound & outbound marketing activities. Youll be responsible for presenting our services in ways that will strengthen our brand and boost sales in North America, APAC and EU regions. For this role, youd be a creative and quantitative thinker. You should be familiar with various marketing techniques such as paid search ads, social posts, content marketing, native advertising, video podcasts and landing pages. Your goal will be to develop and implement the most profitable plans to position and promote our services.Duties and responsibilities:- Study and understand company products- Translate technical details into benefits for the user- Follow and analyze market trends to position services and products- Develop marketing strategies (pricing, advertising, product-market fit, Voice of the Buyer)- Craft compelling messages across marketing channels (landing pages, ad campaigns)- Work with other teams including design, content, acquisition, product and sales to implement strategies- Test marketing product features, releases and ad copy- Evaluate projects using relevant KPIs and feedback from existing and prospective customersSkills and Qualifications:- Proven experience as a Marketing Manager, Brand Manager or similar role- Background in design and copywriting is a plus- Experience in market analysis- Familiar with product marketing tactics (e.g. integrated marketing campaigns)- Working knowledge of web analytics tools (Google Analytics)- Excellent communication skills- A keen eye for detail- Creativity- Analytical mind and strong quantitative skills- BSc/BA/PG in Marketing, Communications or similar fieldWhy you should work with us:- Were agile and flexible as long as the deliverables are met- Were a young, vibrant and energetic team with different cultures being part of our family- Your growth could be accelerated if youre able to showcase your skills and knowledge- We pay higher than industry standards for most of our roles- We work out of a co-working space where you get to meet and interact with other businesses to improve business knowledge- We have Fun Friday sessions at work to mix play with work- Our training sessions are more practical than classroom which makes you learn and implement while actually delivering value- Because youre smart and can make an informed decision,

Keyskills :
web analyticsbenchmarkingoutbound marketingvideo podcastsproduct marketingbudgetingautomationnative advertisingintegrated marketingcontent managementcontent marketingadvertisingstatements of work sow

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