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Senior Product Marketing Manager

8.00 to 12.00 Years   Bangalore, Hyderabad, Mumbai City, Delhi   29 Nov, 2021
Job LocationBangalore, Hyderabad, Mumbai City, Delhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / Communication,General / Other Software
EmploymentTypeFull-time

Job Description

DescriptionAbout SirionLabs:SirionLabs - SaaS Product firm | is looking for people who simply put are driven to make a difference.SirionLabs is a growth stage company building breakthrough technology in Contract Lifecycle Management. We are hosted on AWS utilizing Aurora, Redshift, Lambda and are built on Java, C#, Golang, Angular, MongoDB and Postgres.We make data speak for itself by ingesting large volumes of machine data, support data and complex enterprise data sets. We rely on NLP (coreNLP), Neuralnets and Machine Learning technologies to improve operational efficiency and for predictive analysis.We are a team of high energy individuals who revel in a rapid-pace, agile product development environment. We aim to build path-breaking, context-aware products that solve meaningful and complex problems. In doing so, we hope to put Indian engineering on the world map. So, if these are the ideals that excite you, there is definitely a place for you at SirionLabs!Job Role: Senior Product Marketing ManagerWork Location: GurgaonYears of Experience required: 8 - 12 yearsWe are looking for a Sr. Product Marketing Manager. You will work side-by-side with product management, marketing, pre-sales, and sales teams to create product marketing strategies and content to ensure successful launches and accelerated adoption of our product. You will serve as the glue between the Product/Design and Marketing functions, helping us create content that excites, educates and places the customer at the forefront. In addition, you will drive key customer stories that help position SirionLabs products in markets across the globe. The ideal candidate will have experience marketing SaaS products or enterprise technology across multiple customer verticals.ResponsibilitiesDesign, execute, and manage the following aspects:

  • Build global marketing plans and craft strategies for all marketing teams, including digital, advertising, communications, and creative that integrate upper funnel / lower funnel / customer marketing / loyalty marketing
  • Be a corporate storyteller, presenting the Sirion brand identity and values to the market, bringing our brand, organization, and company to life
  • Product and release launches Plan product and release launches through datasheets, public-facing release notes, articles, videos, website, analyst relations
  • Develop thought leadership Develop cadence for blogs, white papers, webinars, use cases / customer / vertical case studies, videos
  • Manage go-to-market & demand generation - Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration. Work closely with demand generation teams & provide marketing support at every step
  • Competitor Analysis Serve as the company s central repository and market intelligence machine through analyses reports, company profiles, industry landscapes, white papers, and feature differentiator grids
  • Analyst Interactions - Leading AR program with focus on arranging analyst briefings, inquiries, 1:1 meetings and strategy sessions to keep the analyst fraternity informed about Sirion offerings
  • Manage customer review portals like Gartner Peer Insights, G2 and others
  • Analyst Reports - Developing and monitoring analyst research calendar for coverage potential. Program managing RFI responses to analyst firms by collaborating with stakeholders across sales, delivery, and product development
  • Content for Sales - Intelligence on market and competition, papers, slides, HTML demos, videos
  • Partner Marketing - Develop key partnerships with third parties like industry bodies, technology partners, knowledge partners for running joint marketing campaigns. Owing partner marketing content - including blog posts, partner pitches, partner seller email templates, partner win wires and case studies, ads/ad copy, partner newsletters, co-branded partner collaterals/brochures/decks, and reports/guides/point of view documents
  • Account Based Marketing - Design and develop collaterals for Account Based Marketing campaigns ensuring a personalized approach for strategic accounts across key verticals
  • Pre-sales Support - Content, RFx responses, and collateral
  • Product & feature positioning Identify key differentiators, develop messaging, and translate technical details into benefits and value propositions for customers
  • Stakeholder Management - with your stakeholder management skills, you constantly seek strong alignment with regional sales leadership, as well as with your peers, to ensure you re set up for success.
  • Innovate, manage, and track hierarchical system of strategic, operational, and tactical metrics for marketing function using data to manage resource allocation, outcomes and success.
, Requirements
  • Proven experience in Product Marketing
  • Experience in SaaS, enterprise industry
  • Experience with international clients/stakeholders preferred
  • Excited by software products and can talk comfortably about how they work
  • Experience in market analysis, prior experience in developing product messaging that serve multiple use cases and personas
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Excellent written and verbal communication skills
  • Analytical mind and strong quantitative skills
  • BTech/BS/BA in Engineering, Marketing or similar field
  • MBA is a plus
DescriptionAbout SirionLabs:SirionLabs - SaaS Product firm | is looking for people who simply put are driven to make a difference.SirionLabs is a growth stage company building breakthrough technology in Contract Lifecycle Management. We are hosted on AWS utilizing Aurora, Redshift, Lambda and are built on Java, C#, Golang, Angular, MongoDB and Postgres.We make data speak for itself by ingesting large volumes of machine data, support data and complex enterprise data sets. We rely on NLP (coreNLP), Neuralnets and Machine Learning technologies to improve operational efficiency and for predictive analysis.We are a team of high energy individuals who revel in a rapid-pace, agile product development environment. We aim to build path-breaking, context-aware products that solve meaningful and complex problems. In doing so, we hope to put Indian engineering on the world map. So, if these are the ideals that excite you, there is definitely a place for you at SirionLabs!Job Role: Senior Product Marketing ManagerWork Location: GurgaonYears of Experience required: 8 - 12 yearsWe are looking for a Sr. Product Marketing Manager. You will work side-by-side with product management, marketing, pre-sales, and sales teams to create product marketing strategies and content to ensure successful launches and accelerated adoption of our product. You will serve as the glue between the Product/Design and Marketing functions, helping us create content that excites, educates and places the customer at the forefront. In addition, you will drive key customer stories that help position SirionLabs products in markets across the globe. The ideal candidate will have experience marketing SaaS products or enterprise technology across multiple customer verticals.ResponsibilitiesDesign, execute, and manage the following aspects:
  • Build global marketing plans and craft strategies for all marketing teams, including digital, advertising, communications, and creative that integrate upper funnel / lower funnel / customer marketing / loyalty marketing
  • Be a corporate storyteller, presenting the Sirion brand identity and values to the market, bringing our brand, organization, and company to life
  • Product and release launches Plan product and release launches through datasheets, public-facing release notes, articles, videos, website, analyst relations
  • Develop thought leadership Develop cadence for blogs, white papers, webinars, use cases / customer / vertical case studies, videos
  • Manage go-to-market & demand generation - Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration. Work closely with demand generation teams & provide marketing support at every step
  • Competitor Analysis Serve as the company s central repository and market intelligence machine through analyses reports, company profiles, industry landscapes, white papers, and feature differentiator grids
  • Analyst Interactions - Leading AR program with focus on arranging analyst briefings, inquiries, 1:1 meetings and strategy sessions to keep the analyst fraternity informed about Sirion offerings
  • Manage customer review portals like Gartner Peer Insights, G2 and others
  • Analyst Reports - Developing and monitoring analyst research calendar for coverage potential. Program managing RFI responses to analyst firms by collaborating with stakeholders across sales, delivery, and product development
  • Content for Sales - Intelligence on market and competition, papers, slides, HTML demos, videos
  • Partner Marketing - Develop key partnerships with third parties like industry bodies, technology partners, knowledge partners for running joint marketing campaigns. Owing partner marketing content - including blog posts, partner pitches, partner seller email templates, partner win wires and case studies, ads/ad copy, partner newsletters, co-branded partner collaterals/brochures/decks, and reports/guides/point of view documents
  • Account Based Marketing - Design and develop collaterals for Account Based Marketing campaigns ensuring a personalized approach for strategic accounts across key verticals
  • Pre-sales Support - Content, RFx responses, and collateral
  • Product & feature positioning Identify key differentiators, develop messaging, and translate technical details into benefits and value propositions for customers
  • Stakeholder Management - with your stakeholder management skills, you constantly seek strong alignment with regional sales leadership, as well as with your peers, to ensure you re set up for success.
  • Innovate, manage, and track hierarchical system of strategic, operational, and tactical metrics for marketing function using data to manage resource allocation, outcomes and success.
, Requirements
  • Proven experience in Product Marketing
  • Experience in SaaS, enterprise industry
  • Experience with international clients/stakeholders preferred
  • Excited by software products and can talk comfortably about how they work
  • Experience in market analysis, prior experience in developing product messaging that serve multiple use cases and personas
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Excellent written and verbal communication skills
  • Analytical mind and strong quantitative skills
  • BTech/BS/BA in Engineering, Marketing or similar field
  • MBA is a plus

Keyskills :
market analysisbusiness developmententerprise dataglobal marketingequipment supplysalesstrategyjoint marketingdigital marketingbrand identitymarketingpricingmachine learning

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