Senior Product Marketing Manager

Job Description

About the company Upstox is one of Indias leading Fin-Tech companies with a mission to simplify trading & investing to make it easily accessible to the masses. We aim to enable everyone, from new investors to seasoned traders, to invest across multiple categories with our state-of-the-art trade & investment platform and commission-free pricing. We offer numerous asset categories to invest in, like Stocks, Digital Gold, IPOs, Mutual Funds, and more.By focusing on our customers needs and equipping them with personalized yet powerful tools, we witnessed a steep growth of 800% in our customer base from 25 Thousand in 2017 to 2 Lakh in 2019. With 1500% growth in 2020, currently, over 4 million customers trust us with their investment decisions, thus setting us on the course to become an industry-leader in the country.Our mission is simple - to break down the complexities of investing and make it more effortless, accessible, affordable, and easy for the masses to adopt. This key principle when infused with intuitive design and leading-edge technology will help us empower every Indian to take control of their investments.RKSV Securities was founded by Ravi Kumar and Shrinivas Viswanath in 2009 and was soon graced by Kavitha Subramanian as the third co-founder in 2016. Backed by Ratan Tata, Upstox had raised $4 million in Series A funding in early 2016 that was led by Kalaari Capital. The Series B funding round scaled multifolds and witnessed an investment of $25 million by US-based investment firm - Tiger Global Management in September 2019.Do visit our Linkedin page to know more about us.Roles & Responsibilities:Design and implement the product marketing plan ensuring it addresses identified opportunities in our target markets across all channels.Owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step.Develop product positioning and messaging that resonates with customers and differentiates our product from the competitors.Focus on the success of every product/feature release.Drive discovery, adoption, and frequency for every feature. Be the product evangelist.Act as a bridge between marketing and product teams to ensure coherent product roadmaps and successful product launches and communication.Study product and its functionality in detail and translate these technical details into benefits for the user.Act as a bridge between marketing and product teams to ensure coherent product roadmaps and successful product launches and communications.Analyze and understand the competitive landscape across markets and industries and establish Anchantos competitive advantage through the differentiated positioning of our products.Collaborate closely with product management, sales, marketing, design, and engineering to identify and execute high-impact revenue initiatives.Build and lead customer marketing programs. Engage in on-going dialogue with customers.Required Skills & Qualifications:8+ years of experience in Product Management, Product Marketing or Consulting3+ years of experience in Product Marketing at a technology-based Software Product company.Experience in working on B2C and Fintech products.Demonstrated ability to analyze and distill data into actionable insights and to inform campaign strategy and product development.Experience in market research is a plus.Communicate effectively & cross-functionally with other teams.Excellent presentation, written and verbal communication.Strong analytical skills.Experience with BigQuery, tools like Amplitude, Salesforce and Google AnalyticsUpstox is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other characteristics.,

Keyskills :
business developmentmutual fundssalesmarketingmarketing supportmarket researchproduct marketingdemand generationglobal managementproduct management