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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | IT - Software |
Functional Area | General / Other Software |
EmploymentType | Full-time |
Strategy and Insights Analyst Analytics Cincinnati, Ohio New York, New York Chicago, Illinois Denver, CODescription Are you a strategic data professional who brings strong digital media knowledge with retail and CPG savviness Are you passionate about elevating the impact of digital media campaigns to help build superior brand equity and drive business results for our clients.Quotient Technology is hiring a Strategy and Insights Analyst whose span of responsibilities includes creating media campaign results presentations/ proposals, coaching clients through new analytic solutions, quantitative/ qualitative research and collaboration with a sales team on client- specific opportunities and recommendations.What You ll Do:Evaluate market and consumer dynamics to build compelling narratives for the sales organization to leverage in selling Quotients value proposition.Thoroughly understand client needs and opportunities to collaborate on the development of communication strategies to support brand objectives.Analyze multiple data sets including proprietary first and second party data as well as syndicated data to develop use cases for clientsConsult with clients on how data can be strategically leveraged on a variety of digital media platforms such as DMPs, DSP, PMP, social media platforms. Partner closely with internal Media, Insights, and Data Science teams to plan and build robust national and local programmatic media campaigns. Structure and implement data- driven targeting strategies that align with brand goals and drive strong media performanceUnderstand and be able to explain digital media measurement methodologies such as ROI Lift studies and/ or MMM reportsManage client engagements by providing consultative data and/ or media performance insight recommendations and thought leadership around the consumer- packaged goods industryPartner with the larger data organization, utilizing and understanding internal syndicated data as well as other information resources, to co- create and support the development of Quotients value proposition. Develop and write sales materials such as PowerPoint presentations, case studies, etc. for use by a broad audience.Prioritize the needs of the sales organization and work with other internal teams to define timelines and delivery commitments. Manage progress against these commitments ensuring that quality materials are delivered accurately and on- schedule.Become an advocate for marketing initiatives within the sales team and provide sales/ client feedback to improve deliverables.Direct client- interface and travel may be required. What You ll bring:BA/ BS in Marketing, Business, Advertising or related field required, Advanced Degree a plus.Minimum 1- 3 years experience in marketing for either a consumer- packaged goods company OR a marketing services company, online products/ services, ad/ marketing/ market research agency whose principal clientele include consumer packaged goods companies or their retailer partners.Strong digital media experience, including knowledge of buying and selling media, pre- campaign planning and measurement.Experience with customer interface and the ability to adjust narrative based on specific client audience.Strong oral, written and presentation skills a must.Analytical acumen to interpret, organize and communicate data. Must be comfortable with numbers and enthusiastic about diving into available quantitative information to see and add value to insights generated by available data.Highly proficient in the use of Microsoft Power Point, Word, Excel and other desktop software applications.Possesses desire to work in a fast- paced environment where the work is challenging and the results highly rewarding.Ability to multi- task and work on many competing assignments while prioritizing and moving forward to completion.,
Keyskills :
use casessocial mediadata sciencecase studiesbrand equitydigital mediamarket researchcampaign planningthought leadershipbehavioral trainingpresentation skillsqualitative researchmarketing initiativespmpdspcpgroiwordsalesexcel