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Urgent need Head - Digital Publisher Acquisition

5.00 to 15.00 Years   Bangalore   06 Jun, 2023
Merck Ventures
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    Head of Digital Publisher Acquisition for an exclusive Ad-Exchange startup- We are a new ad-exchange providing digital publishers with access to a unique set of advertisers exclusive to our ad-exchange. At a time of falling fill rates, we help publishers manage and monetize higher portion of their digital ad inventory.- We are looking for an experienced digital publisher to join our team as Head of Digital Publisher Acquisition. This position will be responsible for growing and managing a portfolio of small-to-midsize digital publishers. The ideal candidate will have a deep understanding of the digital advertising industry, programmatic advertising and the role of advertising exchanges.- We offer a dynamic and challenging work environment, competitive compensation and benefits, and opportunities for career advancement. If you are passionate about digital advertising and want to join a fast-growing company in its early days, we would love to hear from you. Key Responsibilities: - Develop and execute a strategic outreach plan to acquire non-exclusive digital ad inventory funnel from 1,000+ digital publishers of all sizes. - Build and maintain strong relationships with existing digital publishers while providing ongoing support and training. - Provide support and guidance to publishers to help them optimize their use of the advertising exchange platform. - Identify and troubleshoot any technical issues that publishers may encounter. - Collaborate with internal teams to ensure seamless integration of new publishers onto the platform. - Stay up-to-date with industry trends and developments, and provide insights and recommendations to the management team. - Analysing data to identify trends, insights, and areas for improvement including weeding out digital publishers with bot-user patterns.Requirements: - A freelancer or founding team member of a startup in SSP, Ad-Exchange or digital publisher aggregation vertical will be highly valued. - Bachelors/PG degree in marketing, business, or a related field. - More than 5 years of experience in digital publishing, programmatic advertising, or a related field in the given region. - Experience in creating a network of more than a 1,000 digital publishers, and onboarding them on SSPs or Ad-exchanges. - A self-starter with an ability to work independently as much as a part of a team. - Excellent communication and interpersonal skills. - Strong project management and organizational skills.,

Keyskills :
project managementdigital conversiondigital publishingdigital advertisingmanagementadvertising

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