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| Job Location | Chandigarh |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | Internet Marketing |
| EmploymentType | Full-time |
Work with editorial teams - ensure editorial staff are following SEO best practice and collaborate on content strategy. Get the most from our tools - use our array of marketing and research tools to ensure we have the best data available. Spread the knowledge - share the outcomes of your research and monitoring and highlight opportunities to editors and publishers. Coordinate linkbuilding - create strategies to ensure our content attracts links organically Technical SEO - work with the development teams to ensure our sites follow on- page SEO best practices and utilize the latest technologies and relevant mark- ups. Create well researched and cleverly optimized Meta data. Test and monitor - ensure that any technical elements which influence SEO are as they should be, communicating any issues with Operations/ website managers/ developers. Keyword research - research keyword search volume and competition, finding opportunities for us to increase search traffic through keyword targeting. Be commercially minded - understand the wider business and look for opportunities where you can use your skills and knowledge to help generate additional revenue, prioritizing your time to ensure a positive ROI. Consult - offer high quality strategic advice to publishers, editors, development teams and management. Competitor analysis - keep an eye on our competition to ensure we lead the field with regards content and technical SEO. Stay ahead of the field - ensure you are always aware of any new developments in search and are able to advise others on the potential positives and negatives. Pioneer and think outside the box - being a creative thinker you will create and try out new ideas, whilst thinking of ways SEO research can be used in non- traditional methods to benefit the company. Reporting - report relevant SEO metrics, research and initiatives across the business. Job Specific Skills and Attributes Essential Requirements: Keyword Research - Proven experience of keyword research, demonstrable use of SEO to successfully boost traffic to a website or blog. Technical Aspects - Broad understanding of technical aspects of the web (HTML, CSS, Javascript, browsers) , particularly knowledge of how these elements influence SEO. Google Analytics - Strong understanding of web analytics. Experience with Google Analytics Competent written English - specifically the ability to create excellent landing page copy Microsoft Excel - Strong Microsoft Excel skills a must, with knowledge of other MS products (Outlook, Word, Powerpoint) also important. Interpersonal skills - the ability to get on with and earn the respect of a wide variety of people at all Seniority - Levels of seniority within the company; in addition to clients, partners and suppliers. Drive for results - we are looking for accountable success and results Preferred Requirements: - Strong communication skills, especially the ability to demystify the more complex elements of SEO. - Public speaking and presentation skills a bonus. - An understanding of how large companies operate and how SEO is best integrated to benefit the wider business - Publishing experience and active user of social media - Working knowledge of PPC and digital advertising ,
Keyskills :
marketingseoresearchweb site productionstrong communication skillsgoogle analyticssocial mediamicrosoft excelpublic speakingkeyword researchdigital advertisingcompetitor analysisdigital conversion