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Email Marketing Lead - Salesforce Pardot Specialist - US Market

5.00 to 10.00 Years   Chennai   06 Jun, 2023
Arthan
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaGeneral / Other SoftwareInternet Marketing
EmploymentTypeFull-time

Job Description

    Email Marketing Lead - Pardot Specialist - US Shift Responsibilities:- Execute end-to-end campaigns including designing email templates, marketing automation, list management and maintenance, and reporting- Liaise between the marketing and technology team to support marketing campaigns- Manage and update lists and email groups according to audience segmentation- Create and manage campaigns across various fundraising and events platforms (Eventbrite, Classy, Zoom, etc.)- Build and manage registration processes for virtual and in-person events- Measure and analyze email and social media metrics to identify any trends through reporting and sharing key insights to stakeholders- Familiar with building lead generation or drip marketing campaigns- Lead trainings for volunteers on using technology during large scale events virtually or on-site- Customize objects, fields, campaigns, opportunities and reports in Salesforce- Advise marketing and development on technical requirements to translate into Pardot and Salesforce,

Keyskills :
marketingadvertisinglarge scale eventssalesdrip marketingsocial mediabrand management

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