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Integrated Marketing Specialist

3.00 to 8.00 Years   Chennai, Hyderabad, Kolkata   23 Jun, 2022
Job LocationChennai, Hyderabad, Kolkata
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    • Create local integrated marketing strategy - with key stakeholders to identify local market target solution focus, verticals, events, industry bodies, associations, accounts to implement local brand awareness and thought leadership campaigns.
    • Work with PR, Social and Content to deliver and execute local brand awareness and thought leadership campaigns to meet local requirements.
    • Localize corporate brand awareness campaigns, product launches, content and other marketing materials as required.
    • Work with PR Manager and Content Manager on Local Awareness programs with Industry Bodies & Associations.
    • Support regional requirements on regional/website translate/ localize.
    • Work with PR & Sales Executives to be nominated and prep for local industry award submissions and panels.
    • Assist with annual marketing plans and associated budgets.
    • Develop and execute a regional Events & Tradeshow calendar including Webinars, industry events, breakfast briefings, exec dinners, virtual events, Partner Recruitment events and Conferences/seminar, Customer Events.
    • Organize events: manage budget management & price negotiation, internal event processes, synchronization with local sales & marketing teams and HQ marketing teams, branding collateral, logistics.
    • Work with regional marketing team (content manager others) for developing key messaging, content and communication for events in line with regional content strategy and events objectives.
    • Plan on-site demos and activations with pre-sales team.
    ,

Keyskills :
marketingsalesadvertisingmarket research

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