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Manager - Digital Analytics

6.00 to 8.00 Years   Chennai   20 Mar, 2023
The Smart Cube
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    - Understand the business context and apply core digital analytics concepts to generate insights & recommendations and provide business solutions.- Manage end-to-end digital performance tracking, including the planning, coordination, implementation and maintenance of the required digital marketing and audience analytics tools- Report back to the business on key insights around digital marketing attribution, website & app trends and identifying conversion rate improvement opportunities What skills we expect you to bring:- Good working knowledge of the (360, Tag Manager, Big Query) settings and administration, including native integrations with other Google products such as Ads/Campaign Manager- Understanding of how to configure profiles and views, including goals, filters and other Google Analytics functionality- Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce- Solid understanding of implementing event tracking (using Google Tag Manager / Adobe Analytics DTM) and how this can be used effectively- Thorough knowledge of analytical use cases such as product recommendation engine, personalized targeting, marketing automation, Path to Purchase, Customer Journey/CLTV, Last-touch & Multi-touch marketing attribution, etc.What expertise will bring added advantage - Work experience on Social Media Analytics would be a great advantage and would help to integrate the actions in digital space effectively- Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics What Tools and Technologies we expect you to know We understand one cannot be master of all. - Google Analytics 360 / Adobe Omniture- Google Tag Manager / Adobe Analytics DTM- Google Ad/Campaign Manager- Google BigQuery and Data Studio- SalesForce Marketing Cloud & CRM- Visualization tools such as Tableau, Power BI, Einstein Analytics- Python, R, SQL and Excel How many years of experience you need Minimum 6 years of relevant experience Where will be the job location We are ready to welcome you at Noida and Gurgaon and at any other location in India,

Keyskills :
power biuse casessocial mediaadobe analyticsgoogle productsgoogle analyticsdigital marketingdigital analytics

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