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Manager - Marketing Operations

4.00 to 6.00 Years   Chennai   04 Jan, 2022
Finite HR Consulting Private Limited
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

The Marketing Operations team at Freshworks is looking for a seasoned marketing technology leader to own the martech stack built on in-house and third-party tools. In this role, you will be responsible for evaluating, onboarding and integrating marketing technologies, and enable the marketing teams to leverage these tools seamlessly to execute, track and measure the outcomes of marketing programs. As a Marketing Technology Manager you must be able to understand the craft of marketing, have in-depth knowledge and hands on experience with the various marketing tools. Responsibilities

  • Manage and forecast annual technology budget for the marketing org. It includes Marketing Automation, Web Personalization, CMS, Digital Asset Management (DAM), Marketing Resource Management (MRM), and other tools used by marketing teams.
  • Partner closely with peers and leaders to understand their business needs and serve as a subject matter expert for all tech-driven solutions.
  • Evangelize the various tools and technologies and ensure adoption by conducting regular training sessions and office hours.
  • Forge strong partnerships with IT Bizapps team and vendors to manage the implementation and integration of new tools with in-house tools.
  • Support the conversion rate optimization and personalization initiatives by closely collaborating with the cross-functional teams.
  • Periodically conduct a detailed comparative study of the latest marketing technologies and lead proof of concept efforts to quickly test and validate solutions.
  • Evaluate, select, manage contracts and onboarding process for the new tech partners.
  • Work with our product teams to integrate third-party tools with our in-house marketing automation tool (Freshmarketer) and CRM (Freshsales).
  • Understand the implications of privacy laws and ensure the new vendors meet our security standards and legal requirements.
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Keyskills :
proof of conceptdigital asset managementconversion rateasset managementresource managementmarketing operationsmarketing automationoptimization strategies

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