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Product Manager - Healthcare Equipments Business

3.00 to 6.00 Years   Chennai   06 Jun, 2023
Simply People
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryInternet / E-Commerce
Functional AreaAllied Health ServicesProduction
EmploymentTypeFull-time

Job Description

    Our client is a SME in Health Care products based out of Bangalore Product Managers Market Research and Data Gathering : - Market research to identify products that resonate with the organisations Vision and Goal- Defines the Product vision and Road map- Gathers market data for analysis to derive the product features for market success- Initial Market Assessment framework creation under Product Realisation framework- Maps the Technology - Clinical matrix with relevance to the Market and Blueneem competence- Prove Feasibility of the Project- Finalises Business Realisation framework and gets the Go from Management (including Market strategy, Product Positioning, Pricing and marketing plan) Inputs Gathering and Validation : - Gathers all Technical and Clinical requirements of the product- Validates the Technical and Clinical requirements from Clinicians / Consultants- Provides the data and collaborates with Design Team throughout the Design process- Represents the Market / customers in Design Reviews- Owns Clinical Validation and Clinical Evaluation- Owns Post market clinical follow up, product improvements and feature enhancements Marketing: - Finalises Marketing Plan for the product in line with the Realisation framework- Implements all the Marketing Plan including- Product Positioning Vis- vis Competition- Pricing - Product Launch- Marketing Materials- Conferences, Seminars, Roadshows- CME and Workshops- Decides distribution channels- Sales Training- Identifies and develop KOLs for the product- Supports Clinical Advisory Board Monitoring : - Constantly monitors the performance of the product and its acceptance in the market- Conducts Customer Feedback surveys for corrections and corrective actions- Re-evaluates Marketing Strategy - Pricing, positioning and promotion- Periodically evaluates product performance and evaluates against product realisation plan for recalibration and course correction- Responsible for Market Share,

Keyskills :
market strategysalesmarket assessmentproduct managementproduct visionproduct developmentmarket datamarketing strategyproduct differentiation

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