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Digital Marketing Executive

2.00 to 3.00 Years   Coimbatore   23 Jun, 2022
GENIIES IT AND SERVICES PRIVATE LIMITED
Job LocationCoimbatore
EducationNot Mentioned
SalaryRs 3.5 - 4.0 Lakh/Yr
IndustryEducation / Training
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    We are looking for an experiencedDigital Marketing Executive/ Associateto assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.Responsibilities
    • Assist in the formulation of strategies to build a lasting digital connection with consumers
    • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram etc.)
    • Launch optimized online adverts through Google Adwords, Adroll, Bing, Instagram, Facebook etc. to increase leads sales & brand awareness
    • Be actively involved in SEO efforts (keyword, image optimization etc.)
    • Prepare online newsletters and promotional emails and organize their distribution through various channels
    • Provide creative ideas for content marketing and update website
    • Collaborate with designers to improve user experience
    • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
    • Acquire insight in online marketing trends and keep strategies up-to-date
    • Maintain partnerships with media agencies and vendors
    Requirements
    • Proven experience as Digital Marketing Executive or similar role
    • Minimum 2 to 3 years of experience in digital marketing
    • Excellent understanding of digital marketing concepts and best practices
    • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
    • Working knowledge of ad serving tools
    • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
    • Skills and experience in content
    • Analytical mindset and critical thinking
    • Excellent communication and interpersonal skills

Keyskills :
seosocial media

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