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Job Location | Delhi |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Internet / E-Commerce |
Functional Area | Marketing / Communication |
EmploymentType | Full-time |
Position: Manager - Brand MarketingLocation: Delhi-NCR/Gurgaon/Bangalore Our client is an established and large India multinational organisation providing online higher education /eLearning in New Age technology areas such as AIML, Data Science, Cloud computing, Cyber Security, Full stack and many moreIt is a leader in EdTech-higher education and has a large student base globally and is also a huge customer base in enterprise spaceThey are looking for young hands on leaders who have an entrepreneurial bug, work best under no adult supervision, get all the weird ideas and a sudden urge to implement them, believe education is beyond books and can be damn exciting, feel all work and no play makes you dull.Roles and Responsibilities - - Ideating on brand campaigns and getting content / creatives designed for various media- Planning and creating the ads, sales collateral for promoting new products and services- Identifying relevant sponsorship opportunities to drive thought leadership and lead generation efforts- Curating and scaling up original branding properties (IPs) to aid positive brand recall- Tracking brand health metrics like brand searches, web traffic, app installs etc. closely, and benchmarking them vs our peers in edtech- Driving primary research with customers / potential customers at regular intervals to understand their triggers & barriers as well as the impact of our marketing efforts Ideal candidate profile - - 4-6 years experience in brand marketing roles at well-known B2C start-ups in India- Ability to ideate, think creatively and come up with innovative marketing solutions- MBA/PGDM from a tier-1 business school preferred, but not mandatory- Comfortable working at a strategic level, and with diving deep into implementation as needed- Proficient in English with excellent communication skills,
Keyskills :
marketingadvertisingbrand managementatlweb trafficdata sciencecyber securitycloud computinglead generationbrand marketingbrand campaignsprimary researchintelligent networksb2cadsbrandingidentity marketing