CRM and Loyalty Manager

6.00 to 11.00 Years Delhi 06 Jan, 2022

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	Recruitment Services
Functional Area	Sales / BD
EmploymentType	Full-time

Job Description

Roles and Responsibilities

Strategizing the loyalty marketing by expanding the program reach through strategic alliances
Analyzing MIS, Developing inferences and insights around customer behavior and profitable growth scenarios
Identify the moments in the customers/visitors journey that matter most to new /existing customers and build highly relevant and targeted campaigns to drive customer and program engagement
Design and deliver an annual rewards marketing plan ensuring its fit with the redemptions and overall Mall marketing plan
Build new marketing + campaign approaches to drive clarity around program benefits
Work with brands and marketing team to develop, drive and monitor reward creation and maintenance
Manages daily interaction with outside partners for marketing and redemption of offers and special promotions
Lead the design and development of new communication strategies to showcase Malls loyalty program & benefits.
Market analysis & competitive benchmarking: Strong external focus to understand trends in the market/ other Malls and a continual evaluation of how we are offering compared to the other competitors
Identify and mitigate risks and impact in each loyalty /Reward program Budget management for loyalty program
Monitor and report loyalty program effectiveness for events, redemption, offerings, campaigns and partner feedback
Develop, and oversee the redesigning and launching of the Rewards web site
Develop, Implement the design, production and distribution of all Rewards campaign collateral, advertising, point of sale and technical support material
Develops recommendations for benefits and establishes procedures for implementation, internal and external communication, and tracking

Knowledge, Skills, Abilities (Technical):

Financial acumen, P&L management skills
Working experience across multiple facets of marketing including brand marketing, loyalty marketing, promotion.
Track record in developing and implementing loyalty strategies
Good copywriting, proofreading skills and excellent attention to details
HTML/CSS skills preferable.
Expert user of MS Office: Excel, Word, PowerPoint.
Data Driven
Commercial Acumen
Strong Analytical Skills

Knowledge, Skills, Abilities (Behavioral):

Ability to respond effectively to the most sensitive inquiries or complaints
Effective written and oral communication skills
Interpersonal communication skills
Strong people management skills
Creative and Innovative
Self-motivated, confident, with a collaborative work-style

Industry: Retail Functional Area: Marketing & Communication Role Category: MarketingRole: Marketing - OtherEmployment Type: Full Time, Permanent ,

Keyskills :
people management skillsbrand marketingmarket analysistechnical supportpeople managementmanagement skillsbudget managementloyalty marketingprofitable growthworking experienceoral communicationstrategic alliancescommunication skillsinterperson

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CRM and Loyalty Manager

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