Head - D2C Segment - FMCG Startup

6.00 to 7.00 Years Delhi 21 Mar, 2023

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	Recruitment Services
Functional Area	Sales / BD
EmploymentType	Full-time

Job Description

D2C HEAD - FMCG STARTUP- We have an urgent role with a FMCG Startup (Baby Food)- Its been 6 years that they are in business .- Backed by a funding from renowned investors.- In 20-21 the organization has grown 10X with an aim to become 500 CR Group by 2025.Role : D2C HEAD Profile :- Drive full P&L responsibility and ensure high repeat values & LTV for customers.- Plan sales/events to highlight the offers and new product launches of the company.- Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.- Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.- Responsible for enabling cutting edge, agile and technology enabled audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.- Drive all marketing campaign activities across all digital channels and all categories. Lead the execution and constant optimization of D2C digital marketing activation strategy.- Coordinate between the Brand & D2C team to maintain the Brand architecture.- Responsible for the full funnel flow on website for customers and ensure high CR &AOV.Required Skills/ Experience :- 6-7 years of relevant experience- Prior experience in D2C companies or consultancies- Experience of digital marketing- Worked on different live projects, web optimization etc.,

Keyskills :
fundingoffersdirect salesmarketing activationmarketing campaignsoptimization strategiesdigital channelsdigital marketing

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Head - D2C Segment - FMCG Startup

Job Description

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