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Head - Digital Communication

10.00 to 16.00 Years   Delhi   04 Aug, 2022
Preferred Talent Partners
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Head Digital Communication- Develop the digital communication strategy for the company to strengthen the corporate reputation on internal and external Digital/ Social Media channels- compliant within the digital space .- Understand and cascade the companys cultural ethos, priorities, underpinnings, and communication pillars through strategic communication campaigns. - Conceptualize, Plan, Implement and Sustain engaging campaigns to communicate various messages. - Identify the gaps and challenges in the existing digital communication processes to build and develop effective and new-age digital channels required to deliver our message and achieve the outcomes.- Objectively define the companys social media strategy and develop relevant tactics and roadmap to accentuate the companys social media presence. - Develop Employee Advocacy Campaigns to effectively leverage employees as the brand ambassadors. - Develop and manage the key digital media influencers program. - Crisis management and preemptive planning. Maintain preparedness to effectively react and manage issues /crisis on digital channels. - Creating integrated communications ideas and content which can be leveraged on various social media platforms reaching out to both internal and external audiences. - Establish and maintain systems/tools to gauge the effectiveness of the campaign and evaluate moderations for future and existing campaigns. Operational :- Curate, Manage and Update digital content for the corporate website, intranet portal and other digital platforms.- Ensure digital content is engaging, topical, relevant and upholds the objectives, brand, and values of the organization.- Curate and maintain a content pipeline and calendar for internal and external digital and social media channels. - Devise and commission insights and analytics about digital activities. - Keep up to date with current digital trends and developments to ensure timely and innovative use of digital tools and channels.- Manage Digital partner agencies: Engagement & Performance monitoring to check progress against clearly aligned and timely deliverables which are systematically tracked and measured. - Develop and Execute: Employee engagement and communication program to bolster employer branding- Support internal departments for their communication needs - Plan and manage the design, content, and production of all digital communication material- Work closely with the regional and local matrix teams to ensure clear, consistent communication for the programs.QUALIFICATION :- Post - Graduate in digital communication/digital marketing discipline. - A degree in journalism/Mass communication is an added advantage.FUNCTIONAL COMPETENCIES : - In-depth understanding of the digital and social media landscape - Digital experience/exposure. Understanding of digital media, digital buying, programmatic digital media, digital content creation, web management etc. Hands-on experience of web technologies, creative and presentation tools. - Follows trends and implements best practices in employee engagement and influencer (both online and offline) engagement.- Setting up/managing corporate campaigns- Experience in managing digital communications agencies or an agency client servicing team- Excellent communication skills - written and verbal- Proficiency in web-design and video content. - Creative, analytical ability.- Ability to understand the business holistically, its financial, legal and operational underpinnings and what it takes to make it profitable,

Keyskills :
digital communication strategysocial mediadigital mediamedia strategydigital trendsdigital contentclient servicingweb technologiescontent creationdigital channels

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