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| Job Location | Delhi |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Retail |
| Functional Area | SBU Head / CEO / Director |
| EmploymentType | Full-time |
Industrybuying is looking to hire a Digital Marketing Lead/VP to lead its Marketing efforts. This is a highly impactful and growth hack role reporting to the CEO and directly working with both of the Co-Founders. Roles and Responsibilities: Paid Marketing: - ROI on paid marketing (with a huge weight on profitable spends) - Budget planning, target setting, breaking the target down to smallest possible action items - Finding Innovative ways to Spend better on Google, Facebook etc. Organic traffic: - Target setting and growing SEO through traditional methods and through Growth hacks wherever necessary - Find Innovative ways to drive more Profitable Sales through Organic traffic by better and Impactful Planning and Prioritization - Work closely with tech and product team to drive changes required for SEO improvement - Plan and with the help of SEO/content team generate impactful SEO-oriented content Email & Database Marketing: - Manage and grow Email Channel as one the leading and highest traffic and sales contributing channel - Plan Communication calendar for targeted segments, manage the execution, infer results and drive constant improvement - Plan and Automate Database marketing using 3rd party marketing automation tools - keeping in mind these factors - scale, complexity, Quality and ROI App Marketing- Develop app marketing strategies and roadmap to achieve business goals.- Generate deep insights about customers at each stage in their relationship with our app, inventing new ways to provide a better ecommerce experience.- Take ownership of the app marketing projects, including conceptualizing, building, executing and analyzing adoption and engagement programs, making continuous improvements based on performance, trends, and insights via tests and optimization- Partner with product and tech teams to execute promotion campaigns and app development that lead to increased engagement from active customers as well as lapsed customers.Search Engine Marketing- Plan and execute SEM projects to achieve target GMV and other management KPIs.- Manage and improve campaigns through Google Ads, which includes day-to-day monitoring of ad performances, reporting to management, and suggesting improvements.- Perform deep analysis based on big data stored in our ad database, think strategically to take appropriate actions for continuous growth/improvement in key ad metrics such as CTR, CVR, GMV, ROI etc.Additional Responsibilities: - Help Assisted sales team in getting the right kind of leads for targeting - Drive Category Marketing with focus on improved Economics - Manage relationship with Affiliates and drive incremental revenue through them without depending on deep discounts - Plan and grow Repeat Transactions through current and existing customer database of Industrybuying, hence, increasing the Life Time Value of Customers - Create and/or maintain a consistent brand communication for Industrybuying to drive recall - Manage Design team and guide them on a regular basis to create impactful creatives.,
Keyskills :
database marketingbrandtestsdesignseobudget planningmetricsemailplanningdigital marketingmarketing automationsalesctrautomation toolsbusinessbig databrand communicationadsroisem