Head - Performance Marketing - Online/eCommerce

10.00 to 20.00 Years Delhi 06 Jun, 2023

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	Recruitment Services
Functional Area	SBU Head / CEO / Director
EmploymentType	Full-time

Job Description

Roles and Responsibilities :- Manage digital endeavors of organization and help the company establish leadership in the category. - Define and execute the companys digital strategy in conjunction with the overall marketing objectives for the organization - Lead the digital brand marketing activities, including SEO, Content Marketing, SEM & Performance Marketing campaigns - Drive Digital Transformation to benefit all stakeholders including Customers, Distributors and Employees - Generate leads for all sales channels using digital channels. - Work with IT to equip the organization with best possible infrastructure and deliver best in class experience across devices. - Manage existing portals like website, mobile applications and drive online renewal & service option take ups - Manage all relationships with digital agencies, develop vendors, service providers etc. - Design and Implement 360 degree integrated digital brand marketing communication for traffic & lead generation - Create & manage promotional & seasonal campaigns to achieve business objectives aligned to various channel needs - Managing the annual digital marketing budget - Overlook and meticulously manage project deliverables as per schedule, approved budget and objective - Track performance relative to targets and refine to optimize results - Must be able to think out of the box, willingness to learn & must be detail-oriented o Undertake market and competitor research and analysis - Keep up-to-date with search engine technology, methods, tools and relevant industry innovations - Prepare search engine ranking and traffic reports to assess areas of potential improvement. - Monitor, track, and report, websites traffic including trend analysis using site analytics solutions such as Google & Adobe etc - Develop innovative website functionality as per industry standards and benchmarks - Develop and provide comprehensive understanding of the digital marketing space and educate the team on the latest in technology and regulatory development that may impact or benefit our digital programs - Provide leadership, direction, and technical expertise to design, develop, and support digital properties,

Keyskills :
marketing budgetsearch engine rankingdigital strategysemdigital transformationmarketing campaignsdigital marketingseo

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Head - Performance Marketing - Online/eCommerce

Job Description

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