Lifecycle Marketer

Job Description

DescriptionConvertKit is a delightful creator marketing platform built for creators. We help creators own their audience and turn fans into customers. For makers, authors, chefs, musicians, athletes, and anyone else making a living by creating the culture we all love, there isn t a better tool for reaching inboxes. More importantly, there isn t a team more committed to helping creators earn a living doing work that matters.We re on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team.The Lifecycle Marketer role at ConvertKit will be an excellent opportunity for someone who has extensive experience with CRM and email marketing campaigns. You should have a proven track record of growing and managing large email lists, creating highly targeted automated and one-off email campaigns, and using email and in-app messaging campaigns to drive overall product usage and revenue growth.ResponsibilitiesDrive growth
• Hit monthly/quarterly/yearly activation and revenue targets through lifecycle campaigns
Lifecycle marketing strategy
• Develop, lead, and partner with various teams to execute email marketing campaigns to drive onboarding, maintain product engagement, and achieve revenue goals
• Leverage account attributes and variables to drive business impact
• Partner with Onboarding to drive activations
• Partner with Sales and Account Management to drive conversions and retention
• Create and manage an iterative testing framework to optimize evergreen lifecycle campaigns
Campaign management
• Manage daily operations of the email marketing channel, including the execution and deployment of email campaigns
• Build, manage, and test multi-channel campaigns (email and in-app notifications) that drive activation and usage of our product
• Ensure all email campaigns comply with current email best practices, laws, and data privacy policies, and consult stakeholders on these areas
Performance reporting
• Own performance tracking & reporting of evergreen and one-off campaigns (email + in-app)
• Produce monthly/quarterly/annual reports that show the breakdown of evergreen and one-off campaign performance
, RequirementsThe right candidate should have:
• At least five years or equivalent experience in a role marketing programs that generate more than $10M in annual revenue
• Experience marketing SaaS and/or payment processing tools is a major plus. We have a freemium business model that generates recurring revenue from creators that upgrade to one of our premium plans or by earning processing fees when they sell digital products using our Commerce tool
• Experience working with creators a major plus
• Advanced experience with CRMs
• Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
• Robust analytical skills - quickly digesting large amounts of data, identifying trends, and pursuing the right questions to take action
• Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
• Ability to bring the mindset of a creator (who ConvertKit serves) into your decision-making process
• Exceptional visual, written, spoken communication, and presentation skills
• Ability to thrive in an ambiguous, fast-paced, and flexible environment with a high degree of autonomy
• An operator mindset - understands the most important metrics and how to produce measurable results
• Comfortable working remotely in an autonomous environment - you don t mind asking questions and problem solving in public communication channels
• Able to work in US time zones - you don t have to live in those time zones, but you have to be able to collaborate with your teammates during those times
• Have enthusiasm and belief in our mission, vision, and values

Keyskills :
data privacyemail listsaccount management