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| Job Location | Gurugram |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Education / Training |
| Functional Area | SBU Head / CEO / Director |
| EmploymentType | Full-time |
About PlanetSpark: PlanetSpark is on a mission to build the next generation of confident speakers and creative writers. We are a global company impacting over 11 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral Youtube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment. We are Series B funded by some top VCs and are on a 30% month-on-month growth curve. We have our footprint in India, the Middle East, North America, and Australia. Come join a passionate team of over 900 young and energetic members and 1200+ expert and handpicked teachers on this roller coaster ride to build the most loved brand for kids who will move the world!For more updates, please subscribe to our Instagram handle: https://www.instagram.com/planetspark/Eligibility Criteria :- Willing to work in a Series B startup, and build everything from scratch- MUST HAVE 7-10 years of experience in building digital brands at a consumer internet company- Strong creative mind and passion for building brands- Relocatable/Working out of Gurgaon or South Delhi and willing to work 6 days a weekRoles and Responsibilities/ Mission Statement :The Associate Director, Branding would lead all branding and content initiatives and help building the most loved global brand for helping kids become better speakers and writers. This is a key role for the company and is an excellent opportunity for someone who wants to build a loved brand for a fast-growing digital B2C startup.This is a team leadership role that involves leading an in-house team and working with external agencies.Outcomes Expected :Brand Development:- Develop a brand guide in association with a brand agency- Create consistent messaging and positioningPerformance Marketing Collaterals:- Design customized performance marketing collaterals for both text and video formats across different channels- A/B test for effectiveness and refine - Design landing pages that help in conversionBranding Content:- Develop brand videos to build an emotional connection with the brand- Execute content development through a team and agenciesMarketing Communications:- Design internal and external communication in line with the brand voice (emailers, messages, brochures, guides etc)- Develop powerful marketing collaterals for the sales teams- Develop and maintain blogs Website Communication:- Ideate the most effective communication for the website - Work closely with the SEO team and the tech team to get new pages implemented Ideal Candidate Profile :- MUST HAVE 7-10 years of experience in building digital brands at a consumer internet company- MUST HAVE Excellent written communication skills and a creative mind- Ability to lead creative teams and drive them towards a goal- MBA is not mandatory - we welcome all candidates with relevant experience and skillsWhat are the behavioral attributes that we are looking for - A keen desire to build the brand for a fast-growing Series B funded early-stage startup- An apparent Founders mindset i.e. A mindset where the person can own up thebrand and shape it independently like a Founder,
Keyskills :
team leadershipcustomer relationsreportingpublic speakingcreative writingfinancecontent developmentadvisoryadobe creative suitelanding pagesconsumer internetcompliancebranding identity marketingstandup comedy