Associate Director - Organic Growth/SEO

Job Description

About PlanetSpark: PlanetSpark is on a mission to build the next generation of confident speakers and creative writers. We are a global company impacting over 11 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral Youtube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment. We are Series A funded by some top VCs and are on a 30% month-on-month growth curve. We have our footprint in India, the Middle East, North America, and Australia. Come join a passionate team of over 500 young and energetic members and 400+ expert and handpicked teachers on this roller coaster ride to build the most loved brand for kids who will move the world!For more updates, please subscribe to our Instagram handle: https://www.instagram.com/planetspark/Mission Statement for the Role:Bring organic user growth at PlanetSpark across India, Middle East and US/Canada through organic channels and productEligibility Criteria:- Willing to work 6 days a week at a Series A startup- Demonstrated ability to bring organic growth to a digital startup through multiple channels- Exceptional ability to develop viral and consumable content to lead growth - Relocatable/Working out of GurgaonRoles and Responsibilities:The Associate Director of Organic Growth is not just an SEO Management role. It is about leading organic growth through multiple levers across geographies. This is a greenfield opportunity to strategize and execute growth organic growth and content strategy for the company.Responsibilities:1. Growth Strategy- Identify top growth levers such as blogs, partnerships, podcasts, videos, product offerings, contests, social media (YouTube, Quora, Reddit etc.)- Formulate the organic growth strategy across different channels and geographies2. New Growth Channel Identification- Identify new growth channels to leverage organic growth- Identify new avenues to foster organic traffic by using analytical tools - Grow and execute the channels3. Content Planning and Agency Management- Formulate content plan across channels- Work with content teams and agencies to execute content plans4. SEO Excellence- Plan and execute SEO through On-Page Optimization and SEO audits, Quality Link Acquisition Skills, Google-friendly natural Off-PageOptimization- YouTube SEO: Formulate and execute the Video SEO Strategy on channels such as YouTube, Vimeo etc.- Work on Keyword Research, Content Writing Strategy, Local SEO, and other SEO initiatives to increase Organic Search Traffic and SERP ranking dominance5. Product / Technology led growth- Come up with product ideas to drive organic growth- Work closely with the technology team to develop the products 6. SEO Led ORM - Formulate strategies to maintain online reputation of the company on various company search strings- Ensure excellent results on the first page post any company related search resultsIdeal Candidate Profile:- Demonstrated experience in leading organic growth for consumer internet companies for 7 to 12 years- Strong understanding of multiple organic growth channels - Exceptional ability to understand different forms of content, backed by exceptional written communication skills- A hands-on approach with a strong execution mindsetWhat are the behavioral attributes that we are looking for - A keen desire to drive the organic growth for a fast-growing Series A funded early-stage startup- An apparent Founders mindset i.e. A mindset where the person can own up organic growth and shape it independently like a Founder,

Keyskills :
customer relationscomplianceseo auditscreative writingcontent writinggrowth strategypublic speakingorganic growthfinanceorganic searchadvisoryreportingcontent strategysocial mediastandup comedy