Associate, Regional Marketing, South Asia

Job Description

Elsevier is part of the Reed Elsevier Group plc., which is a world leading provider of professional information solutions in science and health, legal, risk management, and business to business sectors.As the world s leading provider of science and health information, Elsevier serves more than 30 million scientists, students and health and information professionals worldwide. A global company headquartered in Amsterdam, employing more than 7000 people in 24 countries, we help customers advance science and health by providing world-class information and innovative tools that help them make critical decisions, enhance productivity and improve outcomes.CultureOur working culture is highly respectful, stimulating and diverse; enabling bright, passionate people to do their best work. We offer challenging but realistic objectives, recognition for achievement, and the opportunity to challenge the status quo. Were a truly global company, working across geographies everyday with our people sharing a passion for health and science. Our people are pragmatic, commercial, work collaboratively and are excellent relationship builders. We offer an opportunity to make a difference in peoples lives by helping the health and science communities find and use trusted, high-quality information.CareerLearning is at the heart of everything we do and our people take their development and progress seriously, as do we. Because of our global reach, opportunities are available locally and globally and our breadth of opportunity offers the chance to build a varied career across different functions and divisions. You will have the opportunity to work at the forefront of technological development and to contribute to change. People with the right attitude have the chance to contribute far beyond their role.Department: Research Solution Sales (RSS), Academic and Government.Elsevier s Research PlatformsElsevier s cross-discipline platforms support researchers journey, enable research and career management, and empower researches to make an even greater impact in their field (Source: www.elseveir.com)Job title: Marketing Associate. South-East Asia, Research Solution Sales (RSS)Location: SingaporeOrganizational ContextReports to: Marketing Manager, Research Solution Sales (RSS)Direct reports: NilIndirect reports: NilFunctional reports: NilImportant contacts:Internal Regional Marketing Manager, Regional Account Director, Account Manager, Customer Consultant, Solution Sales Managers, Global product team, Library and Researcher persona team, Research Leader and Funders persona team & Global Science Network.External - Customer Stakeholders and ProspectBudget responsibility: Local Marketing Cost budgetPurpose of the JobThe Marketing Associate develops and supports short- to medium term sales objectives (renewals and new sales) through targeted field marketing activities in the territory by supporting the Marketing Manager in the region. Next to that she/he maximizes customer value perception of Elsevier in the territoryKey Result AreasRetention goal - Enhance end-user experience

• Collaborate with Customer Consultant for creating better user experience with respect to product trainings, publishing workshops and customer engagements
• Creation of Collaterals, posters, and user quiz. Adherence to visual branding at seminars, conferences, events, exhibits and webinars.
• Regular update websites and contribute to the Inbound Marketing vision Create and contribute to customer engagement opportunities. Upload recorded engagement or training sessions on the dedicated Training Academy/Learning pages on Elsevier.com/SEA webpages.

New sales goals

• Collaborate with CC, AMs, SSMs and solution lead in the region for lead generation.
• Design campaigns, webinars, and landing pages for both top of the funnel awareness as well as the conversion of leads to bookings.
• Manage/update the MQL submission process of both Sourced as well as Influenced leads on SFDC. Salesforce tagging and extracting of reports from salesforce.

Working with Regional teams

• Support the Regional Marketing Manager in the development and execution of the field marketing plan in alignment with the Regional Account Director and support annual sales objectives in the region
• Work with Account Manager, Customer Consultants and Solution Sales Managers to identify key customer advocates and leverage them in the field marketing plan.

Execute field marketing, measure and report

• Plan, develop, and execute more complex promotional campaigns, or those that are of strategic importance to the organisation. These campaigns inform the organisation s target market on the value of its products and services and may include trade exhibitions, direct mailing, website, email marketing, social telemarketing, ABM, workshops or seminars.
• Monthly Metric measurement and reporting cadence with focus on customer success and business outcomes
• Post Event report assistance. Setup of MS forms survey and extracting insights from the survey.
• Quarterly, H1 and Yearly feedback analysis from customer
• Monitor traffic and implement SEO on Elsevier.com SEA webpages related to webinars/events and trainings. Adobe Analytics reports on viewership and conversion. Analyze the data, present insights, and take action to integrate with the customer journey.
• Capture, measure, and report metrics related to customer experience, engagement, and Marketing Qualified Leads. Strong emphasis on evidence-based marketing.
• Integrate all metrics, insights and synthesize the story of impact

Messaging & value position communication for maximizing customer value perception of Elsevier

• Contribute to the regional Messaging framework, aligning Global Message with regional context after thorough needs analysis of the regional customer. Align these messages with all stakeholders
• Research, write, design, and edit more complex or specialised thought leadership content, collaterals, website content, email copy or infographic that is effective and appropriate for the intended audience. Arrange for this material to be economically published and distributed. Collateral may include case studies, interviews, training and selling aids, telemarketing scripts, advertising copy, brochures, catalogues, display advertising(web), technical instructions, fact sheets, and information booklets.
• Track and maintain a good understanding of customer value perceptions (regional perception) of Elsevier

Marketing Competencies Required

• Market Strategy Formulation - Level B
• Program and Plan Development Level B
• Marketing Plan Management & Implementation - Level B
• Performance Measurement & Analysis Level A
• Customer & Market Insights Acquisition Level B
• Project management

Very strong communication skills (both written and spoken)

• Good analytical skills with high proficiency in using MS Excel. This is a must-have skill.
• Skills in HTML, CMS, Adobe Photoshop design, Adobe Analytics, Adobe Campaign, Salesforce.com, MS form etc., Power BI, Tableau, Excel Dashboards

Education, Knowledge, Skills, and ExperienceGood understanding of domain and customer segmentFluency in English and languages supported in the regionExperienced in working in an international matrixed organizationSelf-starter-----------------------------------------------------------------------Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodationsrelx.com or if you are based in the US you may also contact us on 1.855.833.5120.Please read our Candidate Privacy Policy,

Keyskills :
fact sheetslanding pagessolution salespower biadobe creative suitecase studiescustomer valueneeds analysisstrong communication skillsbranding identity marketing