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AVP/Senior Manager - Digital Marketing & Online Sales

5.00 to 7.00 Years   Gurugram   21 Mar, 2023
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    We are looking for a Digital Marketing leader who can work in the AVP capacity, with end-to-end ownership of paid user acquisition for website. The person should be a big fan of metrics, mad about A/B testing, an optimization maniac and have laser focus on growth, growth & growth. Qualification & Experience :- Extremely data driven individual with over 5 years of relevant experience- Engineering educational background (pref. IIT/NSIT/BITS Pilani)- Experience with B2C products selling - Experience with app install campaigns for Google Play and/or App Store would be a big plus. Responsibilities :Strategy :- Lead marketing strategy for paid user acquisition for all acquisition channels- Manage P&L for all paid marketing campaigns for web signups and mobile app installs and provide projections & budget requirements for the next 12-24 months.- Design campaigns based on buyer persona, product lifecycle and industry events.- Constantly look at competitors and provide SWOT analysis and identify their success factors. Execution & Team Handling :- Should have prior hands-on experience with most acquisition channels.- Create audience segmentation & identify keywords and message for different buyer personas.- Drive traffic as well as maximize channel-wise LTV/CAC for all paid marketing campaigns.- Identify, analyze each channel to create a sustainable channel for user acquisition.- Conceptualize & implement paid marketing campaigns on each channel (SEM, Display across networks, FB & more).- Drive conversions through re-marketing campaigns. Identify the right channels to re-target users- A/B test: audience targeting, ad copy, creative, landing page and more. o Strong understanding of bidding strategies for various ad platforms.- Implement Affiliate Marketing Programs & optimize for ROI. Data Analytics :- Interpret data, analyze results using statistical techniques to determine actionably- Ability to analyse competitor strategies and recommend changes in our strategy.- Administer ad platform (Adwords, FB Ads, Adjust/Apsalar) tools for purposes of targeting, bid optimization, running a/b tests, diagnostic reporting and analysis.- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in goals- Monitor and evaluate results and performance across the major channels. Industry Trends :- Keep pace with digital marketing industry trends, new channels and other developments- Should have deep understanding of how Google Adwords, Bing, Affiliate algorithms actually work. Tools :- Deep Knowledge of Ad Platforms : Adwords, Facebook Ads, Keyword Planner & others- Adjust/Apsalar/similar, Analytics/BI tools/SQL/Excel (GA, Mixpanel, Looker, similar),

Keyskills :
digital marketingmissalesmarketing strategyreporting toolsmarketing programs

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