Campaign Performance Manager

Job Description

nullIn this role, you have the opportunity to orchestrating the campaign and always-on of all omn-ichannel activities leading to increased performance. His/her focus is on campaign performance management of all activities and 360 reporting of the market.Consequently, he/she ensures that all campaign activations are planned, set up, run, and optimized according to the defined strategy and development processes, as well as making sure that all foundations are in place by partnering with external agencies and/or Philips capabilities (e.g. Activation Hub team). He/she coordinates all partners (360 view) on time reporting, daily management, and optimizations. He/she ensures effective communication and co-operation between the local Market team and external agencies and/or Philips capabilities (e.g. Activation Hub team).You are responsible for:

• Focus on all omni-channel activities (TVC, Retail, PR, SEA - e-tailer search, Paid Social - Programmatic - Affiliate - Philips.com pages - CRM emails - E-trade content) supporting champions campaign for One Consumer and always-on presence for Personal Health.
• Acts as single point of contact of campaign performance manager for the hub.
• Lead and activate champions campaign and always-on presence for the DA market defining the brief with local market marketing team.
• Lead (leading, consulting, and coaching) to achieve local online excellence (on Activation Strategy, Analysis, Activation Business planning, Activation Marketing, Activation Activation/media, and (e-Commerce) and contribute to the growth our brand preference and market share.
• Responsible for the collectively set targets in your markets are achieved.
• Brief and co-ordinate all external agencies and/or Philips capabilities (e.g. Activation Hub team).
• Co-create the media ecosystem and target are defined, appropriate, and in line with overall KPIs.
• Ensure each media are in place and follow iteration loops when needed.
• Drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI modeling.
• Drive online excellence for campaign activation, media planning, E-Commerce, performance media, and CRM.
• Develop activation capabilities, practice change management to effectively contribute to driving growth, both in the hub and in your market on Activation marketing topics.
• Leverage best practices and help to streamline the Activation marketing processes on in your market

You are part of:The new Domestic Appliances new team led by Gulbahar Taurani. This team will be responsible for driving transformation, innovation and accelerated growth in India for business Domestic Appliances. As we value diversity, we have a multi-functional and diverse team, with different points of view, different ways of thinking, new capabilities to strengthen and improve the digital strategy for our customers.To succeed in this role, you should have the following skills and experience

• Master or Bachelors degree in Marketing, Business Administration, or related field.
• +5 years of experience of driving digital excellence and managing digital campaigns in a complex business environment in a central or market function
• Demonstrated track record of successful ability to manage large and complex projects or engagements.
• Solid marketing background, with a key focus on data-based Digital Marketing and/or e-commerce.
• Whatever it takes attitude and goal-oriented mindset.
• Creative, hands-on and entrepreneur mentality, E2E ownership combined with excellent analytical, strategic and communication skills
• Highly consumer focused; translating audience insights and data into high-engaging and converting activities
• Action Oriented and data-driven, Strategic Mindset with holistic approach to decision-making, clearly define decision-making process, use data-driven insights and seek inputs from diverse and inclusive sets of stakeholders.
• Acts as a role-model for our Philips behaviors: Customer first, Quality & Integrity always, Team up to Win, Take Ownership to deliver fast, Eager to improve an inspire.
• Drive innovation and take calculated risks to accelerate and create new business opportunities putting customer centricity in center.
• Tech/digital savvy - being open-minded to the role of new technologies.
• Driving collaboration across organizational boundaries, agile way of thinking and working
• Experience of influencing and managing a wide range of stakeholders
• Excellent verbal and written communication skills

In return, we offer youA meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.Why should you join Domestic Appliances Philips Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company s future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves.In its 128-year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company s successful track record in managing complex change of this scale. Such transformations offer unique opportunities for employees to make their mark and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.,

Keyskills :
deliverycustomer servicemedia planninglogisticsmisdigital strategynew business opportunitieshome carechange managementgpsnew businessdigital marketingsteam generatorsprinter fleet management