Manager - Marketing - Media

Job Description

Core competencies:1. Clearly define the ROI and ROO for the Brand, Business and Corporate objectives of AAP and create Digital IPs across different products and services2. Position Times token as the industry gold standard 3. Develop Crypto/ Digital, blockchain marketing strategy and roadmap and serve as a thought leader on how it should build future-focused products4. Create a user engagement model for Crypto and Creator communities Clearly define the ROI and ROO for the Brand, Business and Corporate objectives of AAP5. Identify and create transformative money movement products and solutions that will support and deliver value to our business and our clients through this ecosystem evolution using Blockchain6. Position Times token as the industry gold standard7. Position us across industries bodies as a transformative digital content company leading the way into metaverse and blokchain8. Serve as an internal and external facing expert on cryptocurrencies, permissioned, and permissionless blockchains and educate key clients on these ecosystems9. Analyze data to make data-driven decisions and define Marketing strategy10. Build relationships and coordinate marketing and PR efforts for key partnerships with new age brands, influencers, crypto infrastructure providers, fintechs, financial institutions, merchants, partners, etc11. Ideate and execute opportunities to build money movement products that leverage Times core competencies12. Influence and provide market feedback and knowledge sharing to cross-functional teams and executive leadership13. Partner with internal/external development teams to rapidly ideate, deploy & refine product offerings14. Digital and/ or Crypto platform creation, innovation, and launch15. Products and Services (Digital and Crypto) Creation, innovation and management16. Digital B2B and B2C marketplace creation and managementRoles & Responsibilities:A. Launch, drive ROI and ROO for both Products and ServicesB. Launch a Syndication OR Licensing OR NFT OR API based B2B and B2C platform C. Define and the brand goals and work closely towards the Business and Corporate goalsD. Knowledge across Syndication OR Licensing OR NFT and API integrations E. Experience in Crypto and BlockchainF. Experience in PR - Digital and Traditional and drive Digital influencersG. Experience in creating and managing the Creators communityH. Experience in monetizing and creating a fan base I. Platform and multi-product launch and multi product portfolio for both B2B and B2CJ. Lead the marketing efforts to ensure the customers understand the full range of the products benefits. They may also be involved in the design and engineering process.K. Need to be able to adapt quickly to changing market demands.L. Strategic thinking. Person needs to think through each step of the product life cycle, from the initial design to how to eventually launch and distribute the product.M. Budgeting, making revenue projections and managing cash flowN. Create NFT, Editorial, Creative, In-Context, Celebrity Licensing, Gaming, API online Ala Carte and Subscription based prodcuts for e-commerce, B2B amd B2C productsO. Create an e-commerce driven model alongside direct and channel sales models via platform P. Experience to launch new online products and platformsQ. Product integration and new product development with the Creative communityR. Conceptualize and Deliver highly innovative digital media and content products S. Launch multiple MVPs each quarter for the first 2 yearsT. Prototype, test and build products as per customer need and demandU. Create Demand Gen, Lead Gen, SQL and MQL lead platformsV. Responsible for creating annual marketing plan, strategy and teamW. Preparing monthy, quarterly, annual budgets and allocating resources appropriatelyX. Designing, planning and executing effective marketing campaigns Y. Measuring campaign effectivenessZ. Work closely with sales team to align sales and marketing strategyAA. Devise a crypto marketing strategyBB. Conduct market research, gather date, perform analytics, CC. Create a pricing strategy for all productsDD. Creating new products/ideation/innovationKnowledge & Skillsa) Experience in new age Digital is a mustb) Knowledge across the domains of Media, Sports, Entertainment, Online, Gaming, NFT, Crypto, Blockchain and Fashionc) Experience to work with cross border international and domestic partnersd) Lead by examplee) High on energy and can work in a start-up and slightly uncertain environmentf) High on embracing change management g) Self-driven and technology orientedh) High on accountabilityi) Possesses knowledge of blockchain, cryptocurrency and Crypto marketing j) Possesses knowledge and practical experience of SEO, digital marketing, CRM toolsk) Quick to learn and adapt to the changing scenariol) High on energy, dynamic individual, calculated risk-taking abilitym) Excellent written and verbal communication n) Detail oriented, creative, and innovativeo) Problem solving skillsp) Sense of ownership and accountability to get things doneq) Excellent communication skills,

Keyskills :
product life cyclenew product developmentnew agelife cyclecross borderchannel salesdigital mediaannual budgetsmarket researchproblem solvingdigital contentpricing strategy