Manager - SEO/SEM - IIM/ISB/FMS/MDI

Job Description

About the Company:VMock aims to empower students and professionals along the various phases of their career journey leveraging the power of artificial intelligence. The VMock platform delivers personalized career guidance to job seekers across the world. Over 200+ leading business schools and universities students & alumni and their career centres use our products to accelerate their career goals.Our team consists of some of the best engineers, data scientists, and product owners who not only have an exceptional background but also a shared passion for helping others in their careers. We pride ourselves in innovation and our team members have a die-hard passion for solving complex problems while maintaining a collaborative team environment that is focused on the growth of every team member. Our fast-paced culture is a great fit for anyone looking to make a mark through their work to create impact globally while working with high caliber team members.VMock is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.We have offices in Gurugram and Palo Alto.Responsibilities & Duties :- Plan and execute companys digital marketing strategies including SEO/SEM/PPC- Perform keyword research to optimize Companys existing content and uncover new opportunities- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)- Develop, manage and execute communication/content strategies via social communities in coordination with companys goals- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings- Research and administer social media tools in support of Companys social media strategy- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies- Communication to team and management on project development, timelines, and results- Take initiatives and come up with innovative ideas on implementing digital marketing strategiesRequirement :- Graduates/Postgraduates from Tier-1 B-schools with strong academic background.- 3+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)- Should possess exceptional written communication skills with impeccable grammar- Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)- Experience working with CMS and building/administering content in multiple CMS environments- Knowledge of HTML/CSS and website administration- High-level proficiency in MS Excel, PowerPoint, and Word VMock Confidential document- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources- Strong analytical skills and data-driven thinking.- Well-organized, a team player with outstanding interpersonal skills. Ability to establish strong relationships with peers in team- Should be a self-starter and be able to take up challenges- Should be able to work in a fast pace environment,

Keyskills :
strong analytical skillsseoanalytical skillssemseo analysisweb analyticscontent developmentmedia toolsgoogle analyticsdigital marketingwebsite analysissocial mediakeyword researchsearch engine