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Senior Manager - Digital Media

4.00 to 9.00 Years   Gurugram   08 Aug, 2022
CareerPage
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    Resource will reporting to : Associate Director, Digital & Social marketingExperience:- Essential: 5-8 yrs of experience in managing digital Media spends and Has managed 40cr+ of digital spends in the past Responsibilities: - Key responsibilities will be Digital Media Planning, Digital Media Buying, Digital Media Sponsorships and Media Analytics. - Define Targeting, Platforms & Publishers- Drive Campaign flighting, creative distribution & phasing to drive campaign objectives. - Continue to define KPIs at campaign, Publisher, Format, market, and Establish Media Buying Metrics basis format/ platform/ objectives- Drive efficiency in media buying basis above/ Increase ROI on media spend- Ability to create Sponsorship calendar in line with the brand calendar.- Drive Campaign Performance, Creative Performance, Platform performance. Data frameworks & Automation- Lead Attribution set up and modelling- Sharing of analytics & insights with relevant internal teamsSkills Required: - DV360/ DCM / Facebook / Instagram, AdWords, Programmatic- Martech Understanding - GTM, GA, Attribution tools, measurement tools. Basic understanding of Programmatic setup - DSP, DMP, SSP- Data Studio, BI, tableau, GMP stack, SQL knowledge is a bonus- Innovative and Detail Orientated- Good at Negotiation skills and Articulation- Stakeholder Management - Focused and self-driven- Team player & Self-starter - Excellent communication skills Stake holders:- Digital team, Digital Media agency, Brand and NSO team, Analytics agency/ Internal tech/product team,

Keyskills :
financesalesltdmisaccountancymedia buyingdigital mediamedia planningnegotiation skillscommunication skillsstakeholder managementsqldspgmpgtmroidcmsetdmp

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