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SEO Manager

4.00 to 9.00 Years   Gurugram   16 Oct, 2020
Splash M
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Role

The role of SEO manager is to drive revenue profitability via organic search with defined growth targets via up-levelling the content, SEO structure tech. To be successful in this role, your skill set should include exceptional analytical skills. You should also be able to collaborate with various teams; Product, Design and Engineering.

Roles and Responsibilities:

Strategy, Planning and Execution

  • Formulate and implement SEO strategy and a roadmap of initiatives to drive testing and growth.
  • Enhance SEO performance, drive quality, generate relevant traffic and improve engagement on the website
  • Tactical SEO tasks such as continuous optimization of existing content and improving site architecture Monitoring competitors and keyword research and strategy will be one of the key responsibilities
  • Identify new SEO growth opportunities via content gap analysis, keyword opportunities and competitive audits
  • Research and implement search engine optimization recommendations
  • Develop and implement advanced link building strategies.
  • Own the SEO engineering pipeline and drive the execution of SEO projects
  • Create editorial plans for the blog and the website to increase organic traffic
  • Work closely with PMs, Development team and SME s to drive SEO projects

Reporting and Analysis

  • Execute tests, collect and analyze data and results
  • Prepare periodic reports (weekly/monthly/quarterly, as appropriate to the project) that surface important trends and progress in relevant KPI s
  • Audit Website using a variety of tools

Requirements

  • 4 years of proven achievement in SEO with a large B2C audience
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Ability to identify and resolve problems
  • Ability to organize, manage, and prioritize tasks
  • Up-to-date with the latest trends and best practices in SEO
,

Keyskills :
search engineseohtmlmarketingsetkeyword researchsearch engine optimizationlink buildingoptimization strategiespmsgoogle analyticstestsproduct designorganic searchb2cgap analysisweb site productioncssdrive testinggap

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