Sr. Manager, Communication

Job Description

Job Description SummaryWho We Are:BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare sector. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.Role Purpose:To provide thought leadership across internal and external communications platforms in order to protect and enhance the reputation of BD s brand in South Asia. The role will, also, design communication plans to showcase the Company s initiatives in a way that strengthens the company s reputation in line with the corporate brand and strategyThe role will be responsible towards spearheading and implementing the BD India s internal / employee communication strategy in a way that promotes trust and manage social and digital campaigns, in addition to the company s owned digital platformsWill, also, be responsible to develop BDX & Business Leveraged Public Relation strategy and execute as per the timelines. Job DescriptionPrincipal Responsibilities

• Develop communication strategy and innovative programs to improve connect with internal employees in conjunction with BD Strategies. Additionally, have clear measures of success and monitor progress of each campaign.
• To lead / update BD India / South Asia website and ensure consistency with the BD Corporate governance / messaging.
• To lead Internal Communications. This includes communication of Company s policies and contributing to company s internal publications and CEO message. Ensure alignment of messages and integration across multiple topics and channels of Corporate Communication
• Use social media to connect with the employees.
• To ensure BD Brand / Logo Identity is as per the Corporate Guidelines and guide leadership towards practice of BD Identity in internal & external communication.
• Deliver presentations at organizational events and draft messages or scripts from senior executives for presentation to employees in written or spoken form.
• Handle the internal communication response to crisis situations which affect organizational perception and reputation.
• To handle a suite of marketing communication collaterals such as corporate brochures, materials, calendar and to ensure timely delivery of all marketing communication initiatives, campaigns, and Collaterals Management, both print and electronic.
• Event Coordination: Design and coordinate the communication collateral vital to plan Company specific events, especially which require Senior Management representation.
• Developing a business maximised / BDX PR strategy with India LT, Region & Global.
• Identify, develop, and implement communications strategy for key media contacts and customers.
• Crafting customer awareness and appreciation around BD India s key corporate achievements and BD s century old global pedigree.
• Personally, ensuring connection & relationship management with key Indian healthcare journalists, to position BD as a knowledge powerhouse for them.
• Build and deliver press releases, media relations content and organize events such as press conferences, customer roundtables / conferences, etc.
• Leading and handling Agency / Agencies performance.

Niche Knowledge & Skills

• Social Medial Savvy
• Ability to innovate & versatile in the Creative Marketing abilities
• Trending intelligence, content creation capabilities based on deep knowledge and understanding of business and healthcare industry.
• Ability to work with stakeholders across diverse geographies
• Meticulous, resourceful, creative and a teammate
• Excellent written, verbal communication and presentation skills. Having content and website management experience
• An eye for detail and appeal to the mass appeal in order to build company Brand Awareness presence in the social media platform, etc.

BD SUCCESS FACTORS

• Business acumen
• Influencing without authority & Matrix management
• Result orientation and high level of accountability
• Strategic agility

Contacts (Internal & External)Internal

• Business / Functional leaders and respective marketing teams
• Global communications and Corporate Identity teams

External

• Organizations like FICCI, CII, AMCHAM
• Media, Magazines and Mainlines

Critical Challenges

• Getting on time approvals
• Handling Stakeholder expectations and sensitivities

Culture and BenefitsHere at BD, we embrace a growth mindset, building capabilities for the future and helping you become the best version of yourself. We offer our employees a clear direction and career pathway for development. We pride ourselves on our transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization. Our leaders are committed, engaged and accountable to making talent our top priority.Primary Work LocationIND Gurgaon - Signature Towers B Additional LocationsWork Shift,

Keyskills :
adobe creative suitesouth asiasocial mediapress releasesmedia relationsbrand awarenesscontent creationsenior managementdigital campaignspress conferences