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Sr. Manager, Marketing

2.00 to 3.00 Years   Gurugram   06 Jan, 2022
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedical / Healthcare
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

Job Description SummaryJob DescriptionSenior Marketing Manager - Vascular CareWho We AreBD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare sector. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.Position SummaryThe position will be responsible for Conceptualizing, Developing and Implementing Marketing strategies and programs for India for the IDS, Catheter Care and GSD portfolios in Hospitals, Public Tenders and Frontier MarketsThe person will be working closely with the Sales Team & Clinical Marketing team pan India at various levels and also with the Asia Pacific Regional Marketing teams to ensure alignment of India strategy with the Regional and World Wide strategies and to ensure that the Marketing needs of the India are well understood and supported.The ability to generate / identify customer s leads and to act on it. To design programs and organize seminars / workshops on product awareness resulting into increase in the demand of the same. To try to increase product knowledge on the medical systems related product and be prepared to respond to any query on the same.Must be from a Premier B-SchoolMinimum 2-3 years of Prior Marketing Experience is a mustSales Experience would be an added advantageWillingness to travel for 30-50% of timePrincipal Responsibilities

  • Developing Strategy for driving the growth agenda for the Vascular Care portfolio (CC,ISD, GSD)
  • Developing and implementing marketing initiatives in line with the overall business strategy.
  • Own and drive the marketing programs with clear defined outcomes i.e. Market Conversion Programs, New products introduction, increased penetration, competition conversions, Instrument Company Liaison / Co-marketing.
  • Play active role in building the Annual Strategic Plans (3-5 years plans) for the portfolio.
  • Continually drive to gain customer / market intelligence through working with the customer facing teams.
  • Should be willing to travel for 30-50% of time
Marketing SkillsAbility to study, understand and use the trends / behaviors of the product / customers etc. and transfer these understanding in developing, designing & implementing marketing programs for a brand / portfolio in alignment with the overall strategy for the portfolio and desired business outcome.
  • Keeps abreast of changing requirements for health economic data through participation in external regional meetings related to product platform. Lead analyses and interpretations of the economic impact of proposed health policies, programs, and budgets.
  • Drive the product element in the countrys business plan by budgeting and implementing appropriate product mix, pricing standards, sales plans by market segments, new product launches, go to market plans and promotional plans in order to improve BD value proposition amongst clinical and economic buyers and ensuring targeted business outcome. Ensure that this has country business leader, regional business leader and worldwide marketing alignments
  • Drive (with adequate inputs from sales organization/ market research etc) a MIS system focused at territory wise/ product wise performance, a competitive/ new customer win loss account and market segment performance in order to analyze and establish market trends, make necessary adjustments to the marketing plans and ensuring a highly competitive business performance
  • Supports the development of competitive strategy
  • Identify new product and business development opportunities toward accomplishment of overall strategic goals
Customer OrientationAn urge to constantly reach and exceed customer expectations. The individual understands comprehensively the customer s business objectives as also their underlying needs. He / She prompts in pursuing grievances and follows up relentlessly to address complaints. Be a trusted advisor to the customer in most of their important business decisions. Needs to have patience and perseverance when dealing with customers.Culture and BenefitsHere at BD, we embrace a growth mindset, building capabilities for the future and helping you become the best version of yourself. We offer our employees a clear direction and career pathway for development. We pride ourselves on our transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization. Our leaders are committed, engaged and accountable to making talent our top priority.Primary Work LocationIND Gurgaon - Signature Towers B Additional LocationsWork Shift,

Keyskills :
product mixmarket researcheconomic impactproduct awarenesscorporate liaisonproduct knowledgemarketing programsmedical technologymarket intelligencebusiness developmentlaboratory equipment

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