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Sr . Meta Marketing Specialist

6.00 to 11.00 Years   Gurugram   06 Jan, 2022
Acknown Technologies Pvt Ltd
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Required Skills

Excellent communication skills

Ability to create innovative marketing programs

High proficiency with excel (using it to configure , analyse , present data)

Basic knowledge of database and architecture

Exposure to marketing automation & Analytics tools like Appsflyer , Google Analytics , etc.

Strong analytical background with experience in SQL.

Experience in managing marketing activities with and through third- party tools.

Job Responsibilities
  • Work with Travel meta partners such as Google Hotel Price Ads , TripAdvisor , Trivago , Skyscanner and Kayak to achieve daily/monthly/quarterly transaction targets at lowest cost.
  • Work with the partners to increase marketing efficiencies while scaling up campaigns.
  • Run and analyse continuous multiple experiments to find new opportunities of growth and efficiency.
  • Implement bidding adjustments , identify tests opportunities and evaluate results.
  • Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing campaign execution , creating and optimizing campaigns , analysing traffic data).
  • Oversee and continue to improve pricing , attribution , and overall data access to analyse key metrics & provide complete performance reporting with relevant actions on insights gained.
  • Build regular reports to measure channel performance , to make data- driven decisions on P &L management , to help troubleshoot day- to- day issues , and to identify opportunities.
  • Cross functional collaboration with category , revenue and technology teams to improve competitiveness in the Meta landscape and with product teams to enhance conversion rates.
  • Communicate performance trends and present findings to the wider team.
  • Leverage market research and audience insights to think creatively about segmenting , targeting and reaching potential customers with the appropriate channels and messages and ensure creative validation through experimentation.
  • Use Google Analytics , and other third- party tools , to analyse and showcase the effectiveness of our digital strategies , including creating ad hoc and recurring reports.
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Keyskills :
marketingsalesadvertisingmarket researchemailkey metricsgoogle analyticshigh proficiencydigital marketingmarketing programscampaign executionresearch managementcommunication skillsmarketing automationperformance reportingphpseosqlads

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